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Urban Decay Eyeshadow Primer Potion, Award-winning Nude Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, Dries Invisible, All Skin Tones, Vegan

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Amazon's Choice in Eyeshadow Bases & Primers by URBAN DECAY
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$28.00 $84.85 per Fl Oz
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Brand URBAN DECAY
Product Benefits With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. See more
Coverage buildable
Item Form Cream
Skin Type Oily, Combination, Dry, Normal

Description

A nude eyeshadow primer and eye makeup base for vibrant, creaseless color, and long-lasting eyeshadow looks that last up to 24 hours. This vegan beauty essential smooths & preps lids for all-day wear. Available in full & mini travel size.

Benefits

With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.

Suggested Use

Apply just a touch of this eyelid primer before eye makeup. Use the flocked wand applicator for precise, controlled application every time.
Complete the look
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Urban Decay Eyeshadow Primer Potion, Award-winning Nude Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, Dries Invisible, All Skin Tones, Vegan

URBAN DECAY products customers bought together

Urban Decay Eyeshadow Primer Potion, Award-winning Nude Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base

4.54.5 out of 5 stars 3,923
$28.00 ($84.85/Fl Oz)
In Stock
Sold by Urban Decay and ships from Amazon Fulfillment.
+
URBAN DECAY Naked Mini Eyeshadow Palette, 6 Multi-use Shades, Ultra-Blendable, Long-lasting Wear, Travel Eyeshadow Palette, C
Sponsored
4.54.5 out of 5 stars 9,340
$35.00 ($35.00/Count)
In Stock
Sold by Urban Decay and ships from Amazon Fulfillment.
Total price:
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Product Description

urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime
urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime
urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime

Find Your Eyeshadow Primer Finish

eyeshadow primer eye primer

Original

eyeshadow primer eye primer

Sin

eyeshadow primer eye primer

Eden

eyeshadow primer eye primer

Anti-Aging

Finish
Dries Transparent Pale Nude Shimmer Nude Matte Dries Transparent
Available in Mini Size
✔ ✘ ✘ ✔
Crease-Resistant Wear
✔ ✔ ✔ ✔
Preps Lids for Smooth Base
✔ ✔ ✔ ✔
Vegan + Cruelty-free
✔ ✔ ✔ ✔
urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime

Complete the Look

eyeshadow primer potion

Eyeshadow Primer Potion

naked 3 eyeshadow palette mini travel

Naked 3 Mini Eyeshadow

space cowboy glitter eyeshadow compact eye makeup glitter

Moondust Eyeshadow Single

See Details
24/7 eye pencil waterproof eyeliner pencil black liner

24/7 Glide-On Eye Pencil

perversion mascara waterproof longwear volumizing mascara black lengthening

Perversion Mascara

all nighter setting spray waterproof makeup

All Nighter Setting Spray

Customer Reviews
4.5 out of 5 stars
3,923
4.7 out of 5 stars
3,398
4.7 out of 5 stars
1,623
4.3 out of 5 stars
9,487
4.4 out of 5 stars
3,928
4.7 out of 5 stars
13,098
Price
$28.00 $35.00 — $23.00 $28.00 $36.00
Benefit
Waterproof Eyeshadow Primer 6-Color Eyeshadow Palette Microfine Glitter Eyeshadow Waterproof + Smudge Proof Buildable Lash Volume + Length Temperature Control Technology
Wear
All Day Wear Up to 12 Hour Wear Up to 16 Hour Wear Up to 16 Hour Wear All Day Wear Up to 16 Hour Wear
Formula
Paraben Free Formula Rich Pigments, Super Blendable Intense Shimmer Jojoba Oil + Cottonseed Oil Marine Collagen + Honey Ext. Oil Free, Non-Drying Mist
Available in
4 Finishes Everyday Rosy Neutrals 5 Shades 30 Shades, 5 Finishes 2 Sizes 4 Finishes
Cruelty-free
✔ ✔ ✔ ✔ ✔ ✔

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 0.79 x 0.79 x 4.33 inches; 0.71 ounces
  • Item model number ‏ : ‎ 1704402
  • Manufacturer ‏ : ‎ Urban Decay
  • ASIN ‏ : ‎ B075FH136K
  • Customer Reviews:

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
3,923 global ratings
Makes my Eyeshadow LAST!
5 out of 5 stars
Makes my Eyeshadow LAST!
My eyeshadow doesn’t crease or wear off during the entire day. It my holy grail! I’ve tried other primers and this one outlasts them by far!
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Top reviews from the United States

Pen Name
5.0 out of 5 stars Really works
Reviewed in the United States on June 19, 2024
Size: 0.16 Ounce (Pack of 1)Verified Purchase
I started using this with the eyeshadow I’ve been using for years now. I went from a half day of good wear to a full day with zero noticeable change in my eyeshadow at the end of a long day. I’m very impressed. You do have to be a little careful not to get any on the top of your eyelashes, but it’s easy enough to wipe off if you do.
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MGordon
5.0 out of 5 stars Love this
Reviewed in the United States on June 13, 2024
Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
My eyelashes are long and grow straight . I curl them then apply mascara and they DO NOT hold the curl . SOOOO I use this on my lashes AFTER I curl them . I kind a rub the applicator on my lashes BRUSH it through with a spooly . Then I apply my mascara .My lashes hold up PERFECTLY . Try it you will love it .
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SunshineGirl
5.0 out of 5 stars Makes my Eyeshadow LAST!
Reviewed in the United States on June 24, 2024
Size: 0.16 Ounce (Pack of 1)Verified Purchase
My eyeshadow doesn’t crease or wear off during the entire day. It my holy grail! I’ve tried other primers and this one outlasts them by far!
Customer image
SunshineGirl
5.0 out of 5 stars Makes my Eyeshadow LAST!
Reviewed in the United States on June 24, 2024
My eyeshadow doesn’t crease or wear off during the entire day. It my holy grail! I’ve tried other primers and this one outlasts them by far!
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Customer image
Customer image
2 people found this helpful
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Ali Hatley
5.0 out of 5 stars Love this primer!
Reviewed in the United States on June 27, 2024
Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
The media could not be loaded.
 This primer pairs really well with my Naked Reloaded eyeshadow palette. The color is great, it goes on smoothly and helps my eyeshadow last all day. The value is good for me because a small tube lasts a long time. Very happy with this purchase.
One person found this helpful
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Lynn
4.0 out of 5 stars Eye Shadow Base
Reviewed in the United States on April 30, 2024
Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
I love this product. I don't know how long the tube will last. That will affect my overall rating. So far it works good as a base. There are no creases in my eye shadow. Eye shadow base is not often an easy product to find. I definitely would repurchase this product and recommend it.
One person found this helpful
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Quido
5.0 out of 5 stars This stuff works!
Reviewed in the United States on April 30, 2024
Size: 0.16 Ounce (Pack of 1)Verified Purchase
I was loathed to pay so much money for this tiny tube of makeup but I’m so glad I did!
I have very oily skin and my eyeshadow creases almost immediately after I put it on. A friend recommended this for me.
If applied properly, it gives me 8 FULL hours of crease free eyeshadow!!! I freaking love it!
Totally worth the money!
Please be aware: it drys out your skin so if you don’t have oily skin, this may not be for you.
4 people found this helpful
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Josie F.G.
5.0 out of 5 stars Love the product.
Reviewed in the United States on June 8, 2024
Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
Goes on easy.
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Hilda Simmons
3.0 out of 5 stars Good product but not much in it.
Reviewed in the United States on June 6, 2024
Size: 0.16 Ounce (Pack of 1)Verified Purchase
This is a very good product. My only concern is there seems to be such a tiny amount of the product in the tube for the price you pay for it. Not sure how long it will last. When I opened my tube I thought they had forgotten to fill it. I've had this primer 3 weeks and I can hardly get anything out of it now. Too pricy.
2 people found this helpful
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Top reviews from other countries

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Tribbiani
5.0 out of 5 stars El mejor primer de ojos
Reviewed in Mexico on June 5, 2024
Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
Exvelente producto para hacer que las sombras duren por mas de 12 horas !!
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Lizbeth
5.0 out of 5 stars Muy buen primer
Reviewed in Mexico on January 5, 2024
Size: 0.16 Ounce (Pack of 1)Verified Purchase
Quise probarlo así que compre la versión mini pero 10/10 me ayudo a que las sombras se fijen y los Glitters duren mucho más, si les gusta el maquillaje coreano/Douyin también es perfecto para ayudar a hacer el eagyosal 💗💗💗💗😮‍💨😮‍💨😮‍💨😮‍💨, aunque a veces deja unas partículas demasiado gruesas de producto como si el producto por partes estuviera seco no sé si solo me pasó a mi
One person found this helpful
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Karelle Renaud
5.0 out of 5 stars Amazing
Reviewed in Canada on December 26, 2023
Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
Really helps my eyeshadows and eyeliner to stay in place. My eyelids are somehow oily and nothing stays on except if I put this product first. I highly recommend it!
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Laura
1.0 out of 5 stars Urban Decay
Reviewed in Italy on June 1, 2024
Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
Per un prodotto così costoso,mi aspettavo profumazione buona oppure senza profumo, invece ha odore di un cosmetico scaduto. Confezione non era sigillata.Comprato per sbaglio dopo poge ore non era possibile fare reso. Veramente ho dubbio usare.
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Maria Alejandrina Romero Saldaña
5.0 out of 5 stars Evita que se desvanezca el delineador o sombras
Reviewed in Mexico on March 8, 2024
Size: 0.33 Fl Oz (Pack of 1)Verified Purchase
Para que permanezca maquillaje de ojos, tengo mucho tiempo usándolo
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