Subscribe & Save:

Unlock 10% savings

Save 10% when you receive 5 or more products in one auto-delivery to one address. Currently, you'll save 5% on your Oct 19 delivery.

Choose how often it's delivered

From once every 2 weeks to once every 6 months

Skip or cancel any time

We'll send you a reminder before each delivery.
5% 10%
$28.80 ($2.40 / Fl Oz)
First delivery on Jul 25
Ships from: Amazon.com
Sold by: Amazon.com
To see product details, add this item to your cart. You can always remove it later.

DevaCurl Ultra Defining Gel Strong Hold No-Crunch Styler | Non-Flaking Formula | Non-Sticky

Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Hair Styling Gels by DevaCurl
DevaCurl
Premium Brand Sourced

We work closely with your favorite premium beauty brands and their approved resellers to ensure the premium products sold in our stores are authentic.

Learn more
To see product details, add this item to your cart. You can always remove it later.
-10% $28.80 ($2.40 / Fl Oz)
One-Time Price: $32.00

The 'One-time Price' refers to the current Featured Offer price for a one time purchase of the item. You may see this displayed as a strike-through price for Subscribe & Save offers.
Learn more
FREE Returns

Purchase options and add-ons

Product Benefits Provides strong hold Encourages curl shape and definition Controls and reduces frizz
Hair Type Curly
Material Type Free Gluten Free
Scent Bright Breeze
Liquid Volume 355 Milliliters

Description

Definition without the crunch. This non-flaking formula with a strong curl-locking blend provides a non-sticky curl cast that defines, fights frizz, and amplifies shine and bounce.

Benefits

Provides strong hold Encourages curl shape and definition Controls and reduces frizz

Suggested Use

1.Rub between palms, scrunch into soaking wet curls. 2. Do not rinse.

You might also like

Page 1 of 1 Start overPage 1 of 1
Previous page
  1. Maui Moisture Strength & Length + Castor & Neem Oil Curl Oil Gel, Natural Curl Hair Product, 12 Oz
    4.4 out of 5 stars 699
    $22.55 ($1.88/Fl Oz)
    Get it as soon as Wednesday, Jul 24
    FREE Shipping on orders over $35 shipped by Amazon
    Only 2 left in stock - order soon.
  2. JOHNNY B. Dope Texture Gel
  3. Ricitos de Oro Chamomile Hair Gel, Alcohol-Free, Hairstyling Product for Daily Use, Gentle Gel with Chamomile Extract for Chi
  4. African Pride Black Castor Miracle Extra Hold Braid, Loc, Twist Gel (3 Pack) - Tames Frizz & Controls Edges, No Parabens Sulf
  5. JOHNNY B. King Mode Professional Hair Styling Gel
  6. Design Essentials Natural Almond & Avocado Anti-frizz Curl Defining Gel, white, 12 Fl Oz
Next page

From the brand

From the manufacturer

Deva Main Banner

What is the “curl cast” and what does it do?

Our gels form a curl cast that covers curls to ensure they dry defined with frizz control. Once curls are dry, it is easily scrunched away.

Will Ultra Defining Gel leave my curls stiff, flaky or crunchy?

No, all DevaCurl gels are formulated to leave curls feeling soft and touchable without residue or crunchiness. Scrunch when dry to release the curl cast and create an even softer finish.

Is Ultra Defining Gel good for wavy hair?

The great thing about DevaCurl gels is that they can be used on all curl types. Choose one based on the amount of hold you need. Ultra Defining Gel is great for waves that need that extra oomph to help lock in definition.

What is the fragrance?

Bright Breeze Fragrance. A crisp, uplifting juicy scent that starts with notes of Pomegranate, Raspberry and Salty Melon, followed by Waterlily and Gardenia and finishes with Sandalwood, Cotton Candy and Musk.

Can you tell me about the bottle material?

We are committed to being kind to the environment and reducing our eco-footprint. This bottle is made from 50% recycled ocean bound plastics.

B&A

Ultra Defining Gel

How To Use


Rub between palms, scrunch into soaking wet curls. Do not rinse, style as usual. Once fully dry, shake at the root and scrunch to soften the cast.

Derm

DERMATOLOGIST CO-DEVELOPED

As of 2021, our formulas are dermatologist co-developed, backed by science and stylist approved for curls.

free-ofs

Product details

  • Product Dimensions ‏ : ‎ 5.7 x 2.77 x 5.7 inches; 14.07 ounces
  • Item model number ‏ : ‎ 815934026633
  • UPC ‏ : ‎ 815934026633
  • Manufacturer ‏ : ‎ DevaCurl
  • ASIN ‏ : ‎ B097NCRQ6D
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:

Related Posts

Previous page
Next page

Looking for specific info?

Customer reviews

4.3 out of 5 stars
4.3 out of 5
2,584 global ratings

Customers say

Customers like the hold of the hair styling agent. They say it provides a strong curl hold without the crunch. However, some customers feel the product is not worth the money. They also dislike the dryness. Opinions are mixed on frizz, smell, performance, and appearance.

AI-generated from the text of customer reviews

Select to learn more
HoldGelPerformanceFrizzSmellAppearanceValueDryness
40 customers mention "Hold"28 positive12 negative

Customers like the hold of the hair styling agent. For example, they mention it provides the same quality hold, a strong curl hold, and reduces frizz. Some say that the product tightens their curls and keeps them soft.

"...This product tightens your curls - defines them- and keeps them soft and bouncy all day long! Not sticky, and the smell is mild and clean...." Read more

"...results are unmistakable: hair immediately more moisturized, fuller, bouncier and more defined curls and hair just looking and feeling healthier in..." Read more

"...Only holds my curls for a day or less vs the other product I found holds my curls and frizz for up to 3 days...." Read more

"...Not a fan of the new scent, but it provides the same quality hold. Overall I’m pleased, but only giving 4 stars due to the scent...." Read more

27 customers mention "Gel"22 positive5 negative

Customers like the gel. They say it's the best gel they've ever tried, wonderful, and great at making their hair appear fuller. Some say it gets the job done and is worth every cent.

"Don’t get me wrong, this stuff does and gets the job done, I have found a better product though...." Read more

"...It also is still gel-like and not watery like previous reviewers mentioned." Read more

"Amazing product. I have tried lots of other products after using this one to see if I can find a better match but with no success...." Read more

"...best deals since devacurl products aren’t cheap but the quality has always been the best which is worth every cent...." Read more

78 customers mention "Performance"54 positive24 negative

Customers are mixed about the performance of the hair styling agent. Some mention that it works well for their curly hair, giving their natural curls life. However, others say that it doesn't work as well, the dispenser never works, and the pump doesn'T work.

"...Scrunch in wet hair and dry with diffuser. Perfect curls every time!" Read more

"Works well for my curly hair but it does make my scalp dry and itchy" Read more

"It’s not working like it said . It doesn’t hold well. My hair keeps falling down" Read more

"I really like this styling gel. Works well" Read more

70 customers mention "Frizz"30 positive40 negative

Customers are mixed about the frizz. Some mention that it doesn't leave hair crunchy, and it keeps their curls soft and bouncy all day long. However, others say that it makes their hair feel gooey and flaky.

"Works well for my curly hair but it does make my scalp dry and itchy" Read more

"...This product tightens your curls - defines them- and keeps them soft and bouncy all day long! Not sticky, and the smell is mild and clean...." Read more

"...It isn't as soft feeling once crunched out as some other gels I have trie, but it does work better than all of the others," Read more

"This leaves my curls smooth and flexible. No stiff feeling!" Read more

41 customers mention "Smell"21 positive20 negative

Customers are mixed about the smell of the hair styling agent. Some mention that it smells nice, while others say that it's very strong and not very pleasant.

"...Not sticky, and the smell is mild and clean.Scrunch in wet hair and dry with diffuser. Perfect curls every time!" Read more

"...The new scent is gross and the gel now has castor oil, which can clog your pores and lead to breakouts...." Read more

"I used to love Deva products. They smelled great, did the job, didn't irritate and were passably affordable...." Read more

"...Do like the old version better- smell takes some getting used to. And formula is more watery, but seems to do ok on my hair" Read more

24 customers mention "Appearance"15 positive9 negative

Customers are mixed about the appearance of the hair styling agent. Some mention it looks great in their hair, making their curls look natural and shiny, while others say that it doesn't produce the same beautiful curls that other products do, looks flat, and leaves a hard finish on their curl.

"...fuller, bouncier and more defined curls and hair just looking and feeling healthier in a NOT at ALL subtle way...." Read more

"...My curls are more frizzy and lank. It does not create the curl pattern I have come to expect...." Read more

"...It holds very well, smells so good, and looks great in my hair...." Read more

"...Lots of shine too! I did have to use a good amount, and the product kind of disappears into your hair quickly. Will buy again for sure" Read more

41 customers mention "Value"7 positive34 negative

Customers are dissatisfied with the value of the hair styling agent. They say it's not worth the money, expensive, and not delivering a high-end product. Some mention that the price has risen substantially.

"I absolutely love this product but it's so expensive." Read more

"...it seemed to work good in her shop so I bought some and it’s a bit on the pricey side and I’ve been working with it and I still find that it weighs..." Read more

"...I mean the product does work but like too expensive." Read more

"...Don't know which product is at fault. The price has risen substantially from somewhere in the $20-30 range to $48...." Read more

28 customers mention "Dryness"8 positive20 negative

Customers find the hair styling agent leaves their hair dry and brittle. They also say it absorbs moisture and can dry their curls out. Customers also say the gel feels watered down and doesn't moisturize nor curl their hair.

"Works well for my curly hair but it does make my scalp dry and itchy" Read more

"...recommend leave in conditioner beforehand because it doesn’t contain much moisturizing elements...." Read more

"...It does dry into a cast and I crunch it out once compleetly dried...." Read more

"...Mine ended up looking very dry/crunchy even when I tried to soften them with oil. I have a friend with thick hair and it worked better for her." Read more

Best gel for curls
5 out of 5 stars
Best gel for curls
Buy this one instead of the other Devacurls. It holds very well, smells so good, and looks great in my hair. I highly recommend for anyone who is trying to tame the frizz or simply just style your curls. Plus, it lasts for a good 3 days if you don’t wash it out.
Hide
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Chelsey Macpherson
5.0 out of 5 stars Perfect curls every time !
Reviewed in the United States on April 25, 2024
Style: Ultra Defining Gel | 32 fl oz (Bright Breeze)Verified Purchase
Amazing product!

Product shipped in a plastic bag and was slightly leaking- maybe a half pump worth of product seeped into plastic bag.

This product tightens your curls - defines them- and keeps them soft and bouncy all day long! Not sticky, and the smell is mild and clean.

Scrunch in wet hair and dry with diffuser. Perfect curls every time!
4 people found this helpful
Helpful
 Report
Bev R.
5.0 out of 5 stars Best gel I have found
Reviewed in the United States on July 11, 2024
Style: Ultra Defining Gel | 32 fl oz (Bright Breeze)Verified Purchase
My hair is thick and on the coarse side. I need a good gel to hold the curl and this is the best I have found. It does dry into a cast and I crunch it out once compleetly dried. It isn't as soft feeling once crunched out as some other gels I have trie, but it does work better than all of the others,
Helpful
 Report
Angy E.
4.0 out of 5 stars It works well but it's such a small amount.
Reviewed in the United States on July 15, 2023
Style: Ultra Defining Gel | 3 fl oz (Bright Breeze)Verified Purchase
This works just as well as the Twist by Ouidad curl gel. I thought it'd work better but it doesn't. Also, the amount of ounces you get with this vs. The Twist is ridiculous you get 3x as much with Twist. I mean the product does work but like too expensive.
4 people found this helpful
Helpful
 Report
Jenny B
5.0 out of 5 stars Nice hair product
Reviewed in the United States on June 20, 2024
Style: Ultra Defining Gel | 12 fl oz (Bright Breeze)Verified Purchase
I really like this styling gel. Works well
Helpful
 Report
DSOlson
5.0 out of 5 stars Great for my curls
Reviewed in the United States on June 19, 2024
Style: Ultra Defining Gel | 3 fl oz (Bright Breeze)Verified Purchase
My hair dresser recommended this product. Works great on my waves hair. I also use the mist when partially dry.
Helpful
 Report
Serapia
3.0 out of 5 stars Something has changed
Reviewed in the United States on January 28, 2022
Style: Ultra Defining Gel | 12 fl oz (Bright Breeze)Verified Purchase
I've been using DevaCurl products for about a decade and my trio are the No-Poo and One Condition Decadence line, plus the Ultra Defining gel. Every time I take a break (I find that periodically switching things up keeps things working—maybe just imagining things, but...) when I return to my loves (this trio), the results are unmistakable: hair immediately more moisturized, fuller, bouncier and more defined curls and hair just looking and feeling healthier in a NOT at ALL subtle way. I was devastated when everyone started saying that they were experiencing hair loss with the DevaCurl line (and others) and had a real crisis over what product to switch to because I've spent entirely too much on trying too many brands that did NOT A THING for my hair, over the years. When I tried DevaCurl, in 2013, my search was over. I immediately began getting compliments from others with curly hair, asking me what I use, because it's hard and everyone with curly hair knows this problem. When the news about hair loss potentially stemming from this product (and others for curly hair) came out, I was devastated, but, not having had that as my experienced, I continued using it. They were the only products I had gotten amazing results from, consistently, and they nourished and healed my hair from the grievous mess it always was before I found DevaCurl. Now that they've changed their formulation the results are entirely different. Now this gel feels so watered down and I can scrunch until my fingers are blue with no curl effect happening, whatsoever. My curls are in no way what they used to be. The hold is completely non-existent anymore. This was my first bottle of the new formula and I've got to use an additional gel after scrunching (with the DevaCurl hair cloth) and plopping it in a microfiber turban until just damp. The same altered and thoroughly diminished effects are true of the other two products in my trio. So watery and thin, now, and that powerful, juicy, luscious moisturizing effect is totally gone. I'm in mourning because I've not found another product that beats DevaCurl's original formulation results.
84 people found this helpful
Helpful
 Report
Jackie Winn
5.0 out of 5 stars Deva gel
Reviewed in the United States on June 25, 2024
Style: Ultra Defining Gel | 12 fl oz (Bright Breeze)Verified Purchase
Perfect for my curly hair in Florida!
Helpful
 Report
Diana
1.0 out of 5 stars Not the gel I'm used to
Reviewed in the United States on June 15, 2024
Style: Ultra Defining Gel | 32 fl oz (Bright Breeze)Verified Purchase
I've been using this product for at least 8+ years Got this big bottle and it is not the same consistency
It seems as if it was watered down the gel used to be stiff and would stay in my hand now it roles off like water and gets all over the place and its been to long to return
One person found this helpful
Helpful
 Report

Top reviews from other countries

GM
5.0 out of 5 stars Deva curl strong hold gel
Reviewed in Canada on January 9, 2024
Style: Ultra Defining Gel | 32 fl oz (Bright Breeze)Verified Purchase
Quite strong hold. Best to let my hair air dry a bit with the product & then gently dry with diffuser before gently breaking the crunch.
Report
Pauline Noel
5.0 out of 5 stars Works great
Reviewed in Canada on January 4, 2024
Style: Ultra Defining Gel | 12 fl oz (Bright Breeze)Verified Purchase
Holds curls
Report
Amazon Customer
3.0 out of 5 stars Not strong enough for fine hair
Reviewed in Australia on April 30, 2024
Style: Ultra Defining Gel | 12 fl oz (Bright Breeze)Verified Purchase
I have very thin, fine hair and this gel wasn’t strong enough for me.
Report
Carrie Hunter
5.0 out of 5 stars the only one for curly hair
Reviewed in Canada on November 29, 2023
Style: Ultra Defining Gel | 32 fl oz (Bright Breeze)Verified Purchase
this (and related No-poo and Conditioners) is the only brand I find works to keep the frizz out of my curly hair.
Report
Amazon Customer
5.0 out of 5 stars not sticky
Reviewed in Canada on October 17, 2023
Style: Ultra Defining Gel | 12 fl oz (Bright Breeze)Verified Purchase
This is a great product to give your curls more bounce and help them stay in place. I like that you cant take as much as you want to give you what ever look you are going after. I like a more medium hold, it took a couple of tries and I figured out how much I needed. If you used a lot you could probably get quite a stiff hold it that is what you were after.
Report