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ATTITUDE Moisture Rich Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived Ingredients, Vegan and Plant Based, Quinoa and Jojoba, 16 Fl Oz

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4.4 4,418 ratings

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Purchase options and add-ons

Brand	ATTITUDE
Item Form	Gel
Hair Type	All
Scent	Moisture Rich
Age Range (Description)	Adult

About this item

EWG VERIFIED: clean ingredients and full transparency
INGREDIENTS OF NATURAL ORIGIN : Formulated with 97.8% naturally sourced ingredients* including quinoa protein to hydrate hair and jojoba protein to improve hair’s appearance
HIGH PERFORMANCE : Enriched with watercress and Indian cress, known for their high mineral and vitamin content
DERMATOLOGICALLY TESTED
VEGAN

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Sustainability features

This product has sustainability features recognized by trusted certifications.

Manufacturing practices

Manufactured using processes that reduce the risk of negative environmental impact.

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ECOLOGO

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Made with chemicals safer for human health and the environment.

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From the manufacturer


	Conditioner	Bubble Bath	Shower Gel	Body Lotion	Hand Soap	Micellar Foaming Cleanser
		See Details
Customer Reviews	1,083	87	2,903	397	4,153	250
Price	$15.97	—	$16.99	$17.90	$9.99	$14.12
Discover our other super leaves products	Revitalizes hair while restoring moisture	Gently cleanses the body	Gently removes impurities	Nourishes the skin	Gently cleanses hands	Gently cleanses the face

Product Description

Formulated with 97.8% naturally sourced ingredients*, the vegan Moisture rich shampoo restores your hair’s moisture. Don’t miss out on this hair care essential. Its formula contains quinoa protein to hydrate hair and jojoba protein to improve hair’s appearance, leaving it soft and radiant. EWG VERIFIED and dermatologically tested, it’s enriched with watercress and Indian cress extract to strengthen and revitalize hair. Let it infuse your hair with a pear fragrance with exotic papaya and coconut notes. Get even more dazzling results with the Moisture rich conditioner! Try this new hair care routine. * According to ISO 16128. 

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 1.85 x 3.11 x 8.74 inches; 1.22 Pounds
Item model number ‏ : ‎ 11007
Department ‏ : ‎ Unisex-Adult
UPC ‏ : ‎ 626232110074
Manufacturer ‏ : ‎ ATTITUDE Bio Spectra
ASIN ‏ : ‎ B01MAW3BMM

Best Sellers Rank: #3,433 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #96 in Hair Shampoo

Customer Reviews:
4.4 4,418 ratings

Compare with similar items

	This Item ATTITUDE Moisture Rich Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived Ingredients, Vegan and Plant Based, Quinoa and Jojoba, 16 Fl Oz	Recommendations ATTITUDE Nourishing Shampoo for Curly Hair with Moringa Oil, EWG Verified, Vegan and Naturally Derived, 3a, 3b, 3c Curl Type, Provides Lightweight Moisture to Curls, 16 Fl Oz	dummy ATTITUDE Hair Shampoo for Sensitive Dry Scalp, EWG Verified, Soothing Oat, Dry and Damaged Hair, Naturally Derived Ingredients, Vegan and Plant-Based, Nourishing, Avocado Oil, 16 Fl Oz	dummy ATTITUDE Hair Shampoo for Sensitive Dry Scalp, EWG Verified, Soothing Oat, For Thin Hair, Naturally Derived Ingredients, Vegan and Plant-Based, Volume and Shine, Unscented, 32 Fl Oz	dummy ATTITUDE Hydrating Hair Shampoo with Essential Oils, EWG Verified, Plant and Mineral-Based Ingredients, Vegan Beauty Products, Refillable Aluminum Bottle, Peppermint & Sweet Orange, 16 Fl Oz	dummy Attitude Natural Shampoo - Nourishing & Strengthening, 16 Fl Oz (Pack of 2)
	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	$19.22	-9% $15.39 List: $16.99	$16.07	$20.99	-5% $23.84 List: $24.99	-8% $25.90 List: $28.00
Price Per Unit	$1.20 / Fl Oz	$0.96 / Fl Oz	$1.00 / Fl Oz	$0.66 / Fl Oz	$1.49 / Fl Oz	$0.81 / Fl Oz
Delivery	Get it Jul 29 - Aug 5	Get it as soon as Sunday, Jul 28	Get it as soon as Sunday, Jul 28	Get it as soon as Sunday, Jul 28	Get it as soon as Sunday, Jul 28	Get it as soon as Sunday, Jul 28
Customer Ratings	4.44,418	4.2565	4.4166	4.5424	4.0151	4.3223
Scent	4.2	—	4.1	4.6	—	4.4
Volume control	4.1	—	3.7	—	—	4.4
Moisturizing	4.1	—	4.2	—	—	4.4
Value for money	4.1	—	3.6	4.1	—	—
Sold By	Natural Nutrient	Amazon.com	VerSure	Amazon.com	Amazon.com	Sebago Distribution
hair type	All	All	Damaged,Dry	Thin	Dry	Thin
scent	Moisture Rich	Nourishing Curl	Avocado oil	Unscented	Peppermint & Sweet Orange	Lavender
active ingredients	Jojoba	—	Potassium Sorbate, Aqua, Coco Glucoside	—	glycerin,jojoba	Ginger
liquid volume	16 fluid ounces	16 fluid ounces	16 fluid ounces	32 fluid ounces	16 fluid ounces	16 fluid ounces
form	Gel	Gel	Liquid	Liquid	Liquid	Liquid
target species	Human	Human	Human	Human	Human	Human
suitable hair color	all hair colors	all hair colors	all hair colors	all hair colors	all hair colors	all hair colors

Important information

Safety Information

FOR EXTERNAL USE ONLY.

Ingredients

Aqua / water / eau, sodium coco-sulfate, coco-glucoside, vegetable glycerin, sodium cocoyl isethionate, citric acid, panthenol (vitamin B5), glyceryl oleate, cyamopsis tetragonoloba (guar) gum, sodium benzoate, inulin, potassium sorbate, nasturtium officinale (watercress / cresson) extract, tropaeolum majus (Indian cress / capucine) extract, sodium chloride, maltodextrin, moringa oleifera seed extract, hydrolyzed quinoa, hydrolyzed jojoba protein, triethyl citrate*, pentadecalactone*, cis-3-hexenyl salicylate*, citronellyl acetate*, ethyl hexanoate*, *fragrance (parfum).

Directions

Apply to wet hair, lather, then rinse.

Looking for specific info?

Customer reviews

4.4 out of 5

4,418 global ratings

How customer reviews and ratings work

Customers say

Customers like the lather, value, performance, cleanliness and smell of the shampoo. They mention that it lathers nicely, is reasonable priced for the quality and that it does the trick very nicely. They are also happy with smell, ingredients, and softness. Opinions are mixed on dryness.

AI-generated from the text of customer reviews

Select to learn more

Smell Cleanliness Ingredients Softness Value Lathering Performance Dryness

206 customers mention "Smell"166 positive40 negative

Customers like the smell of the shampoo. They say it smells great and leaves their hair and scalp feeling clean and fresh.

"...The scent is very nice and it leaves my hair feeling extremely clean...." Read more

"...Texture of this is amazing & perfectSmell is very mild ( strange to read reviews saying otherwise) I can barely even smell it...." Read more

"...Cleans hair very well, I don’t even have to double shampoo anymore. Smells great and lathers well." Read more

"...used this a couple of days and it's a nice shampoo that really does have no fragrance . It is gentle and doesn't cause any itching or dryness...." Read more

134 customers mention "Cleanliness"124 positive10 negative

Customers like the cleanliness of the shampoo. They mention that it leaves their hair feeling clean, and effective at cleaning product from hair. They also say that it rinses out much easier than other conditioners, and that it does not leave any residue or leave their hair greasy.

"...The scent is very nice and it leaves my hair feeling extremely clean...." Read more

"...To me it’s neutralShampoo washed out completely & left it just slightly moisturized..." Read more

"Perfect swap to regular toxic shampoo. Cleans hair very well, I don’t even have to double shampoo anymore. Smells great and lathers well." Read more

"...It does not leave any residue or leave your hair feeling greasy. Hair looks nourished, sleek, and smooth after use. It’s just like regular shampoo...." Read more

104 customers mention "Ingredients"99 positive5 negative

Customers are satisfied with the ingredients in the shampoo. They mention that it's a clean product with no harmful ingredients, is more natural, and is EWG-verified. They also appreciate that the shampoo is free from harsh chemicals, sulfates, and parabens. Overall, customers are happy with the product's clean ingredients and its ability to make their hair soft and healthy.

"...This combo is unmatched for non-toxic girlies! I love that it’s an affordable option and it doesn’t irritate my scalp or dry it out...." Read more

"Perfect swap to regular toxic shampoo. Cleans hair very well, I don’t even have to double shampoo anymore. Smells great and lathers well." Read more

"...You can count on the quality, price, and health when you buy from them. This particular product is perfect for washing your hair...." Read more

"I am satisfied with this purchase. Love that the ingredients are safe and EWG verified, the scent is really clean and nice..." Read more

79 customers mention "Softness"79 positive0 negative

Customers are satisfied with the softness of the shampoo. For example, they mention it leaves their hair soft, fluffy, and shiny. They also appreciate the texture, smell, and way it makes their hair feel. Some say it's gentle enough for everyday use and effective enough if you skip days. Overall, most are happy with the product's ability to improve the texture and overall health of their hair.

"...Texture of this is amazing & perfectSmell is very mild ( strange to read reviews saying otherwise) I can barely even smell it...." Read more

"...It suds up just like regular shampoo. It’s gentle enough for everyday use and effective enough if you skip days and need to really wash out the..." Read more

"...I still can't quite believe it! My hair is soft and smoothe and feels moisturized...." Read more

"I like the smell and it makes my hair soft" Read more

70 customers mention "Value"63 positive7 negative

Customers find the shampoo reasonable for the quality. They say it's worth the purchase, and it'll be repurchased. Customers also say it’s a great nontoxic shampoo for the price.

"...I love that it’s an affordable option and it doesn’t irritate my scalp or dry it out. I’ll definitely repurchase!" Read more

"...You can count on the quality, price, and health when you buy from them. This particular product is perfect for washing your hair...." Read more

"...-bottle was bigger than I expected. I would say great value for the cost!" Read more

"Smells great, leaves hair & scalp feeling clean and fresh. Great affordable brand for non tox option." Read more

64 customers mention "Lathering"57 positive7 negative

Customers like the lathering of the shampoo. For example, they say it smells great, provides a great lather, and suds up nicely. Some say it's a more natural, non-toxic shampoo that has more lathers than expected. Overall, most are satisfied with the product's latheraing ability.

"...Smells great and lathers well." Read more

"...Have used this a couple of days and it's a nice shampoo that really does have no fragrance . It is gentle and doesn't cause any itching or dryness...." Read more

"...It suds up just like regular shampoo...." Read more

"Great shampoo and I love that it’s EWG approved and has a refill option to save plastic bottles. But the design for the spigot needs to be fixed...." Read more

59 customers mention "Performance"55 positive4 negative

Customers are satisfied with the performance of the shampoo. They say it works well, does the trick very nicely, and does wonders in just 3 uses. Some say it smells good and is nontoxic. It's effective enough for everyday use and works for one day use.

"...It’s gentle enough for everyday use and effective enough if you skip days and need to really wash out the grease...." Read more

"...but it doesn't matter at all because the product results are amazing...." Read more

"I have really sensitive skin and hair and this shampoo works well for me...." Read more

"...The shampoo has a nice scent that’s not overpowering and works as it should! Suds up nicely." Read more

67 customers mention "Dryness"27 positive40 negative

Customers are mixed about the dryness of the shampoo. Some mention that it doesn't dry out their hair or make it feel fried, it's absolutely the perfect amount of moisture for their curly hair. However, others say that it leaves their hair dry, frizzy, and incredibly dry. Some say that the shampoo feels watered down and like they are using cheap stuff.

"...an already purchased shampoo container is much more thinner/watery than the normal size...." Read more

"...For me it felt like the perfect amount of moisture (probably not enough if you have African hair)..." Read more

"...my products to cleaner, more EWG certified products but this dried my hair out." Read more

"...and my hairstylist commented how my hair is healthier and takes a lot less time to dry due to my hair not being covered in the waxy residue that..." Read more

Reviews with images

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Top reviews from the United States

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caitlin

Great non-toxic shampoo

Reviewed in the United States on June 14, 2024

Scent: ClarifyingSize: 16 Fl Oz (Pack of 1)Verified Purchase

I’ve been switching my products over to non-toxic alternatives and this is one of my favorite switches. The scent is very nice and it leaves my hair feeling extremely clean. I use this first in the shower to remove excess build up and follow with Innersense hair bath shampoo. This combo is unmatched for non-toxic girlies! I love that it’s an affordable option and it doesn’t irritate my scalp or dry it out. I’ll definitely repurchase!

2 people found this helpful

Helpful

Amazon Customer

LOVE at first use!

Reviewed in the United States on September 21, 2023

Scent: Moisture RichSize: 16 Fl Oz (Pack of 1)Verified Purchase

I wanted a shampoo that feels like it just cleans & a conditioner that just feels nourishing like my hair is actually absorbing the moisture) and so far this feels amazing . Most products leave residue & never feels clean & nourished

I’ve only ever found these qualities in more expensive brands like (Abbey St Clare & Miessence) which are both amazing products which left my hair clean, nourished, silky & soft and was able to go a few days without washing.

I just couldn’t afford them as a regular shampoo/conditioner at $25+/bottle
so I’d rather have those as back up

This Shampoo/conditioner from Attitude feels very similar (except it lathers MUCH more than my other brands) so I was trippin on why some reviews say it doesn’t lather? If you’re used to clean products that only lather a little this lathers way more.

I guess if you’re used to shampoos with surfactants and a TON of suds …..this lathers way less.

lather is mostly psychological & gives the illusion of cleaning your hair but not necessarily

I personally don’t mind my products that have less lather & leave my hair squeaky clean because I’d rather feel it’s clean knowing I’m going to add moisture with my conditioner

For me I want my shampoo to clean
& my conditioner to nourish & moisturize

I hate shampoos/conditioners that make me feel like I just put tons of product into my hair.

I’d rather have a clean slate…
Then if I want to add a toxic anti-fizz product or curl cream , I know my shampoo will actually get it out of my hair

Texture of this is amazing & perfect

Smell is very mild ( strange to read reviews saying otherwise) I can barely even smell it.
It’s not an amazing yummy smell but it’s not bad at all . To me it’s neutral

Shampoo washed out completely & left it just slightly moisturized

Conditioner felt like it actually nourished my hair absorbing it all

For me it felt like the perfect amount of moisture (probably not enough if you have African hair)

After my hair dried…..it was soft, manageable & not frizzy at all throughout the entire day

the only thing I did notice is the next day
I woke up with alot more frizz & static however it’s too soon for me to say it’s because of this product

It might be because:

1) my hair still needs to detox all the product from cheaper products (I had a bad habit of washing my hair 2x a day because cheaper products make me feel like I have product that I have to wash out again)

2) another bad habit of washing hair with super hot water which can cause frizz

3) I’m way overdue for a haircut ….I frizz more when I need a haircut

After I cut my hair, cut back on how much I shampoo, & stop using hot water on my hair I’ll come back update on the frizzy bed head!

I’m hoping that resolves the morning frizz but even if it doesn’t the only thing it hurts is my ego of not having silky soft sexy hair upon waking because I dont have frizz after showering or thru out the day

I’m still sold on this product and look forward to trying more of their products!!

Thanks for making clean products affordable !
I like your atttitude :)

13 people found this helpful

Helpful

Cheyanne

A must have!

Reviewed in the United States on July 12, 2024

Scent: NourishingSize: 16 Fl Oz (Pack of 1)Verified Purchase

Perfect swap to regular toxic shampoo. Cleans hair very well, I don’t even have to double shampoo anymore. Smells great and lathers well.

Helpful

michael peterson

no scent

Reviewed in the United States on June 12, 2024

Scent: Extra GentleSize: 16 Fl Oz (Pack of 1)Verified Purchase

Haven't tried this before. Have used this a couple of days and it's a nice shampoo that really does have no fragrance . It is gentle and doesn't cause any itching or dryness. Have tried so many different shampoo products and this is finally the one that is good for fine hair and sensitive skin.

One person found this helpful

Helpful

Brooke

Love this brand!

Reviewed in the United States on June 2, 2024

Scent: NourishingSize: 16 Fl Oz (Pack of 1)Verified Purchase

Attitude is my favorite brand. I’ve done a lot of research trying to find products that have no harmful chemicals in it and I found that Attitude has been the best so far. Their products are reasonably priced. They are EWG verified. They have a variety of products from home, beauty, hygiene, baby, and pets so you can get everything you need in one place. You can count on the quality, price, and health when you buy from them. This particular product is perfect for washing your hair. It suds up just like regular shampoo. It’s gentle enough for everyday use and effective enough if you skip days and need to really wash out the grease. It does not leave any residue or leave your hair feeling greasy. Hair looks nourished, sleek, and smooth after use. It’s just like regular shampoo. So if you’re looking for an alternative that you know is safe this is THE ONE. You won’t regret it.

9 people found this helpful

Helpful

Paleoma

The BEST shampoo I've ever tried, bar none!

Reviewed in the United States on May 9, 2024

Scent: Moisture RichSize: 32 Fl Oz (Pack of 1)Verified Purchase

I bought this shampoo because it is EWG verified and I suspect some hair loss I've had is caused by my choices of shampoo so I wanted to use gentler, more natural products. I have only used it once and I'm impressed enough to write a rave review! Not only did far less hair come out in the process of shampooing and brushing it (after I conditioned it with the Attitude Moisture Rich Conditioner) but I had no frizziness either. I've had frizzy hair for years and every shampoo and conditioner I used seemed to make it worse. In my decades of shampoo use, this is the only one that has not made my hair frizzy. I still can't quite believe it! My hair is soft and smoothe and feels moisturized. I'm used to shampoos with lovely scents and this just had a sort of natural herbal smell (not bad at all but not what I'm used to) but it doesn't matter at all because the product results are amazing. Can't recommend it highly enough and wish I had found this product years ago.

5 people found this helpful

Helpful

Nicole May

EWG Verified; Smells Nice and Fresh; Cleans Hair Well

Reviewed in the United States on June 30, 2024

Scent: NourishingSize: 32 Fl Oz (Pack of 1)Verified Purchase

I am satisfied with this purchase. Love that the ingredients are safe and EWG verified, the scent is really clean and nice (I have used both the olive leaf and the soy/cranberry), and I find that they clean the hair and scalp nicely. My husband has oily hair and it is effective for him too. I found the olive leaf one to be gentler on the skin than the soy/cranberry variation. Bonus point for being packaged thoughtfully so that it does not spill in transit.

2 people found this helpful

Helpful

Doets

Very strong scent

Reviewed in the United States on April 2, 2024

Scent: Moisture RichSize: 16 Fl Oz (Pack of 1)Verified Purchase

I'm not sure how this product passes ewg because the smell is almost overpowering and doesn't smell natural. It does leave my hair feeling clean but because of the strong smell I don't think I will purchase the quinoa and jojoba scent again.

2 people found this helpful

Helpful

Top reviews from other countries

Great Ingredient-conscious Clarifying Shampoo – A Must-Have for Healthy Hair!

Reviewed in Canada on July 18, 2024

Scent: ClarifyingSize: 16 Fl Oz (Pack of 1)Verified Purchase

I recently purchased the ATTITUDE Clarifying Shampoo, and as someone who is very conscious about the ingredients in my personal care products, I was thrilled to find a shampoo that is EWG Verified and made with plant- and mineral-based ingredients.

This shampoo does an excellent job of removing buildup and impurities from my hair. After just one wash, my hair feels clean, light, and refreshed. It’s perfect for those days when my hair needs a deep cleanse in alternance with other shampoos.

The combination of lemon leaves and white tea provides a fresh, invigorating scent that is not overpowering. It leaves my hair smelling fantastic and gives me a little boost of energy every time I use it.

Despite its clarifying properties, the shampoo is surprisingly gentle. It doesn’t strip my hair of its natural oils, which is a huge plus. My hair feels soft and manageable after each wash.

The plant- and mineral-based ingredients give me confidence that I’m not exposing my hair to harsh chemicals. The EWG Verified mark is a testament to the safety and quality of this product.

One person found this helpful

Amazon Customer

Very good , will buy again

Reviewed in the United Kingdom on June 11, 2024

Scent: Moisture RichSize: 16 Fl Oz (Pack of 1)Verified Purchase

Fab smell, doesn’t build up, light easy to rinse. Will buy again.

D.Armstrong

Great shampoo!

Reviewed in the United Kingdom on April 2, 2024

Scent: ClarifyingSize: 16 Fl Oz (Pack of 1)Verified Purchase

My hair was dull and flat so my hairdresser recommended a clarifying shampoo. I picked this one as it was a reasonable price and I have been very pleased with it.

3 people found this helpful

ashley martin

Love the brand

Reviewed in Canada on February 16, 2024

Scent: Moisture RichSize: 32 Fl Oz (Pack of 1)Verified Purchase

Great brand. The smell is fine. I prefer the smell of the volumizing shampoo. Needs a bit to lather, but overall it's really good. Does a great job cleaning and my hair is always smooth after.

5 people found this helpful

Rui Silva

Feels clean

Reviewed in the United Kingdom on June 24, 2024

Scent: Moisture RichSize: 16 Fl Oz (Pack of 1)Verified Purchase

Nice vegan and cruelty free shampoo. Does what it says, and the hair feels cleaned. Will purchase again.

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