This shampoo is superb for several reasons. #1, it is EWG Verfied, which means that the ingredients are about as benign as you can get. This is why I decided to try it in the first place. I am extremely sensitive and often allergic to fragrances, so I am pleased to report I did not have a problem with the fragrances used in this product. In fact, I love the scent—lightly citrusy with undertones of vanilla, reminiscent of Jean Naté, but with more vanilla notes. Not overwhelming! Yet so nice, it smells edible.
It rinses out easily, which is another thing I usually have trouble with. After shampooing my hair, which tangles easily and is very hard to comb out, I usually condition it and then, while the conditioner is still in my hair, I comb out the tangles using a wide tooth comb/pick. What I noticed was that after using this stuff, I did not lose much hair combing it out. That’s a plus I wasn’t expecting.
I did not see much in the way of volumizing—sorry, but what I do see is that it makes my hair very shiny and unusually nice looking. I’ll take it! This shampoo is extremely light, which is important in volumizing hair, or at least not going in the opposite direction. Because it is so light, it does not weigh down my hair or cause it to clump together.
My hair type is extremely fine, a notch above baby fine hair, rather thin, and longish. It tends to look oily the day after I wash it, so I appreciate how easy this shampoo is to rinse out—otherwise hair care would take too much time. This shampoo is slightly gold in hue, but transparent. The transparency makes it hard to see how much of it I’m pouring into my palm, but I would estimate it’s the diameter of a Kennedy dollar, if you remember how big that is! Perhaps that’s a 1.5 inch diameter. I don’t feel like I’m having to use oodles of this stuff to get my hair fully clean. On day two after washing it fully, I have been able to use a very tiny amount on my fingertips to clean the roots of my bangs and hairline. My hair still looks clean afterward and the shampoo does not seem to dry it out.
In summary, this is a high-quality, non-toxic shampoo with the nicest fragrance I’ve ever smelled in a hair product.
Sustainability features
This product has sustainability features recognized by trusted certifications.
Manufacturing practices
Manufactured using processes that reduce the risk of negative environmental impact.
As certified by
ECOLOGO ECOLOGO certified products have reduced environmental impacts at one or more stages of their lifecycle – from raw materials to end of life. ECOLOGO certification indicates that a product has met environmental performance standards, which include criteria in some or all of the following categories: materials, energy, manufacturing and operations, health and environment, product performance and use, and product stewardship and innovation. Products are evaluated on the applicable criteria through testing and auditing.
Safer chemicals
Made with chemicals safer for human health and the environment.
As certified by
EWG Verified Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.
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Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATION (1)
Compact by Design (Amazon-developed Certification)products have reduced water and/or air in the product or packaging for more efficient transportation.
Sustainability features
This product has sustainability features recognized by trusted certifications.
Manufacturing practices
Manufactured using processes that reduce the risk of negative environmental impact.
As certified by
ECOLOGO ECOLOGO certified products have reduced environmental impacts at one or more stages of their lifecycle – from raw materials to end of life. ECOLOGO certification indicates that a product has met environmental performance standards, which include criteria in some or all of the following categories: materials, energy, manufacturing and operations, health and environment, product performance and use, and product stewardship and innovation. Products are evaluated on the applicable criteria through testing and auditing.
Safer chemicals
Made with chemicals safer for human health and the environment.
As certified by
EWG Verified Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.
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| Conditioner | Bubble Bath | Hair Detangler | Shower Gel | Body Lotion | Hand Soap | |
| Customer Reviews |
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4,140
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| Discover our other super leaves products | Revitalizes hair while enhancing volume | Gently cleanses the body | Gently removes tangles | Gently removes impurities | Nourishes the skin | Gently cleanses hands |
Compare with similar items
This Item  ATTITUDE Volume And Shine Hair Shampoo, EWG Verified, Dermatologically Tested, Plant- and Mineral-Based, Vegan Beauty Products, Soy Protein And Cranberries, 16 Fl Oz |  |  |  |  |  | |
| Price | -11% $14.98 Typical: $16.80 | -9% $15.39 List: $16.99 | $20.99 | -7% $25.97 List: $28.00 | -17% $13.70 Typical: $16.49 | $11.97 |
| Price Per Unit | $0.94 / Fl Oz | $0.96 / Fl Oz | $0.66 / Fl Oz | $0.81 / Fl Oz | $0.86 / Fl Oz | $1.20 / Fl Oz |
| Delivery | Get it as soon as Sunday, Jul 21 | Get it as soon as Sunday, Jul 21 | Get it as soon as Sunday, Jul 21 | Get it as soon as Sunday, Jul 21 | Get it as soon as Sunday, Jul 21 | Get it as soon as Sunday, Jul 21 |
| Customer Ratings | ||||||
| Scent | ||||||
| Value for money | ||||||
| Moisturizing | ||||||
| Volume control | ||||||
| Sold By | Amazon.com | Amazon.com | Amazon.com | Junglefair | Amazon.com | Amazon.com |
| hair type | All | All | Thin | Thin | Dry | All |
| scent | Volume & Shine | Nourishing Curl | Unscented | Lavender | Chamomile | Fragrance Free Sensitive |
| active ingredients | soy,soya | — | — | Ginger | Chamomile | chamomilla recutita,calendula |
| liquid volume | 16 fluid ounces | 16 fluid ounces | 32 fluid ounces | 16 fluid ounces | 16 fluid ounces | 10 fluid ounces |
| form | Gel | Gel | Liquid | Liquid | Liquid | Liquid |
| target species | Human | Human | Human | Human | Human | Human |
| suitable hair color | all hair colors | all hair colors | all hair colors | all hair colors | all hair colors | all hair colors |
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Caitlin Hogan
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ATTITUDE's Volume & Shine Shampoo and Conditioner
ATTITUDE (Amazon)
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Favorite Clean Ingredient Shampoo on a Budget
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Great product, redesign the packaging
A+ for actual product. No dyes. No sulfates, etc. Cleans hair well.Take it out of the boxed wine design. Using it with the spigot at the bottom as designed relies on gravity and air pressure to make the shampoo flow and that's super slow. You have to open up the box and use a third hand to apply more pressure to refill in-shower containers within a realistic time frame. Additionally the spigot drips because again the shampoo is viscose and doesn't move through fast so I have to store it upside down. Additionally while the box might provide some protection in storage, as you use up the product you end up wasting storage space. Save some cardboard, some heavy plastics with the spigot and move to a bag and small nozzle in the upper corner design like the other bulk shampoo guys. This design is not worth it.
Top reviews from the United States
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Reviewed in the United States on January 30, 2023
Scent: Volume & ShineSize: 16 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on June 3, 2024
Scent: Volume & ShineSize: 16 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on April 22, 2024
Scent: Volume & ShineSize: 16 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on August 10, 2023
Take it out of the boxed wine design. Using it with the spigot at the bottom as designed relies on gravity and air pressure to make the shampoo flow and that's super slow. You have to open up the box and use a third hand to apply more pressure to refill in-shower containers within a realistic time frame. Additionally the spigot drips because again the shampoo is viscose and doesn't move through fast so I have to store it upside down. Additionally while the box might provide some protection in storage, as you use up the product you end up wasting storage space. Save some cardboard, some heavy plastics with the spigot and move to a bag and small nozzle in the upper corner design like the other bulk shampoo guys. This design is not worth it.
Scent: Soy Protein & CranberriesSize: 67.6 Fl Oz (Pack of 1)Verified Purchase
Great product, redesign the packaging
Reviewed in the United States on August 10, 2023
A+ for actual product. No dyes. No sulfates, etc. Cleans hair well.Reviewed in the United States on August 10, 2023
Take it out of the boxed wine design. Using it with the spigot at the bottom as designed relies on gravity and air pressure to make the shampoo flow and that's super slow. You have to open up the box and use a third hand to apply more pressure to refill in-shower containers within a realistic time frame. Additionally the spigot drips because again the shampoo is viscose and doesn't move through fast so I have to store it upside down. Additionally while the box might provide some protection in storage, as you use up the product you end up wasting storage space. Save some cardboard, some heavy plastics with the spigot and move to a bag and small nozzle in the upper corner design like the other bulk shampoo guys. This design is not worth it.
Images in this review
Reviewed in the United States on April 30, 2024
Scent: Volume & ShineSize: 16 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on July 8, 2024
Scent: Volume & ShineSize: 32 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on February 4, 2024
Scent: Volume & ShineSize: 16 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on June 4, 2024
Scent: Volume & ShineSize: 32 Fl Oz (Pack of 1)Verified Purchase
Top reviews from other countries
S Mohal
BEST NATURAL SHAMPOO I'VE TRIED!
Reviewed in Canada on July 26, 2023Scent: Volume & ShineSize: 16 Fl Oz (Pack of 1)Verified Purchase
Lourdes D.
No es lo que esperaba
Reviewed in Mexico on October 30, 2021Scent: Volume & ShineSize: 16 Fl Oz (Pack of 1)Verified Purchase
LBL
Good Product but not so good delivery
Reviewed in Singapore on August 31, 2022Scent: Soy Protein & CranberriesSize: 67.6 Fl Oz (Pack of 1)Verified Purchase
LBL
Reviewed in Singapore on August 31, 2022
Images in this review
Esterina Iacozza
UPDATE to my Amazing review
Reviewed in Canada on April 22, 2024Scent: Volume & ShineSize: 32 Fl Oz (Pack of 1)Verified Purchase
Gem
So far so good!
Reviewed in the United Kingdom on September 6, 2023Scent: Volume & ShineSize: 16 Fl Oz (Pack of 1)Verified Purchase