Amazon.com : ATTITUDE Colorlast Hair Shampoo, EWG Verified, For Color Treated Hair, Protects Color, Naturally Derived Ingredients, Vegan and Plant Based, Avocado Oil and Pomegranate, 16 Fl Oz : Beauty & Personal Care

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ATTITUDE Colorlast Hair Conditioner, For Color Treated Hair, Protects Color, Naturally Derived Ingredients, Vegan Detangler,

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ATTITUDE Moisture Rich Hair Conditioner, For Dry and Damaged Hair, Naturally Derived Ingredients, Vegan Detangler, Dermatolog

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Sustainability features

This product has sustainability features recognized by trusted certifications.

Manufacturing practices

Manufactured using processes that reduce the risk of negative environmental impact.

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ECOLOGO

Safer chemicals

Made with chemicals safer for human health and the environment.

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EWG Verified

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From the manufacturer


	Conditioner	Body Lotion	Shower Gel	Deodorant	Hand Soap	Foaming Hand Soap

Customer Reviews	2,434	395	147	2,929	4,144	2,682
Discover our other super leaves products	Revitalizes and hydrates colored hair	Nourishes the skin	Gently removes impurities	Eliminates unpleasant odors	Gently cleanses hands	Gently cleanses hands

Product Description

The vegan colorlast shampoo is formulated with 97.8% naturally sourced ingredients*. Its formula contains pomegranate extract to reinvigorate the scalp and provide longer-lasting color protection as well as avocado oil, to restore suppleness. EWG VERIFIED and dermatologically tested, this new hair care essential is enriched with watercress and Indian cress extract to strengthen and revitalize hair. Let is infuse your hair with a peach fragrance with woody pine and anise notes. Get even more dazzling results with the Colorlast conditioner! * According to ISO 16128. 

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Language ‏ : ‎ English
Product Dimensions ‏ : ‎ 1.85 x 3.11 x 8.74 inches; 1.19 Pounds
Item model number ‏ : ‎ 11094
Department ‏ : ‎ Unisex-Adult
UPC ‏ : ‎ 626232110944
Manufacturer ‏ : ‎ ATTITUDE (Amazon)
ASIN ‏ : ‎ B07BBFZFGX
Country of Origin ‏ : ‎ USA

Best Sellers Rank: #4,919 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #151 in Hair Shampoo

Customer Reviews:
4.4 4,396 ratings

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	This Item ATTITUDE Colorlast Hair Shampoo, EWG Verified, For Color Treated Hair, Protects Color, Naturally Derived Ingredients, Vegan and Plant Based, Avocado Oil and Pomegranate, 16 Fl Oz	Recommendations ATTITUDE Nourishing Shampoo for Curly Hair with Moringa Oil, EWG Verified, Vegan and Naturally Derived, 3a, 3b, 3c Curl Type, Provides Lightweight Moisture to Curls, 16 Fl Oz	dummy ATTITUDE Nourishing Hair Shampoo for Sensitive Dry Scalp, EWG Verified, Soothing Oat, Dry and Damaged Hair, Naturally Derived Ingredients, Vegan and Plant-Based, 16 Fl Oz	dummy ATTITUDE Volume and Shine Hair Shampoo for Sensitive Dry Scalp, EWG Verified, Soothing Oat, For Thin Hair, Naturally Derived Ingredients, Vegan and Plant-Based, Unscented, 32 Fl Oz	dummy ATTITUDE Hydrating Hair Shampoo with Essential Oils, EWG Verified, Plant and Mineral-Based Ingredients, Vegan Beauty Products, Refillable Aluminum Bottle, Peppermint & Sweet Orange, 16 Fl Oz	dummy Attitude Natural Shampoo - Nourishing & Strengthening, 16 Fl Oz (Pack of 2)
	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	$20.20	-9% $15.39 List: $16.99	$14.85	$20.99	$24.99	-10% $25.32 List: $28.00
Price Per Unit	$1.26 / Fl Oz	$0.96 / Fl Oz	$0.93 / Fl Oz	$0.66 / Fl Oz	$1.56 / Fl Oz	$0.79 / Fl Oz
Delivery	Get it as soon as Wednesday, Jul 24	Get it as soon as Wednesday, Jul 24	Get it as soon as Wednesday, Jul 24	Get it as soon as Wednesday, Jul 24	Get it as soon as Wednesday, Jul 24	Get it as soon as Friday, Jul 26
Customer Ratings	4.44,396	4.2562	4.4166	4.5421	4.0150	4.3223
Scent	4.2	��	4.1	4.6	—	4.4
Volume control	4.1	—	3.7	—	—	4.4
Moisturizing	4.1	—	4.2	—	—	4.4
Value for money	4.1	—	3.6	4.1	—	—
Sold By	Amazon.com	Amazon.com	VerSure	Amazon.com	Amazon.com	DNY Distributor
hair type	All	All	Damaged,Dry	Thin	Dry	Thin
scent	Colorlast	Nourishing Curl	Avocado oil	Unscented	Peppermint & Sweet Orange	Lavender
active ingredients	No added active ingredients	—	Potassium Sorbate, Aqua, Coco Glucoside	—	glycerin,jojoba	Ginger
liquid volume	16 fluid ounces	16 fluid ounces	16 fluid ounces	32 fluid ounces	16 fluid ounces	16 fluid ounces
form	Gel	Gel	Liquid	Liquid	Liquid	Liquid
target species	Human	Human	Human	Human	Human	Human
suitable hair color	all hair colors	all hair colors	all hair colors	all hair colors	all hair colors	all hair colors

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Important information

Safety Information

FOR EXTERNAL USE ONLY.

Ingredients

Aqua / water / eau, sodium coco-sulfate, coco-glucoside, vegetable glycerin, sodium cocoyl isethionate, citric acid, panthenol (vitamin B5), glyceryl oleate, cyamopsis tetragonoloba (guar) gum, sodium benzoate, inulin, potassium sorbate, nasturtium officinale (watercress / cresson) extract, tropaeolum majus (Indian cress / capucine) extract, sodium chloride, maltodextrin, moringa oleifera seed extract, punica granatum (pomegranate / grenade) extract, persea gratissima (avocado / avocat) oil, isobornyl acetate*, trans-anethole*, triethyl citrate*, hexenyl acetate*, oxacycloheptadec-10-en-2-one*, linalyl acetate*, gamma-undecalactone*, nonadienal*, methyldihydrojasmonate*, methylbenzyl acetate*, 2,6-dimethyl-7-octen-2-ol*, citronellyl acetate*, *fragrance (parfum).

Directions

Apply to wet hair, lather, then rinse.

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Customer reviews

4.4 out of 5

4,396 global ratings

How customer reviews and ratings work

Customers say

Customers like the lather, value, performance, cleanliness and smell of the shampoo. They mention that it lathers nicely, is reasonable priced for the quality and that it does the trick very nicely. They are also happy with smell, ingredients, and softness. Opinions are mixed on dryness.

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Smell Cleanliness Ingredients Softness Value Lathering Performance Dryness

205 customers mention "Smell"165 positive40 negative

Customers like the smell of the shampoo. They say it smells great and leaves their hair and scalp feeling clean and fresh.

"...The scent is very nice and it leaves my hair feeling extremely clean...." Read more

"...Texture of this is amazing & perfectSmell is very mild ( strange to read reviews saying otherwise) I can barely even smell it...." Read more

"...Cleans hair very well, I don’t even have to double shampoo anymore. Smells great and lathers well." Read more

"...used this a couple of days and it's a nice shampoo that really does have no fragrance . It is gentle and doesn't cause any itching or dryness...." Read more

134 customers mention "Cleanliness"124 positive10 negative

Customers like the cleanliness of the shampoo. They mention that it leaves their hair feeling clean, and effective at cleaning product from hair. They also say that it rinses out much easier than other conditioners, and that it does not leave any residue or leave their hair greasy.

"...The scent is very nice and it leaves my hair feeling extremely clean...." Read more

"...To me it’s neutralShampoo washed out completely & left it just slightly moisturized..." Read more

"Perfect swap to regular toxic shampoo. Cleans hair very well, I don’t even have to double shampoo anymore. Smells great and lathers well." Read more

"...It does not leave any residue or leave your hair feeling greasy. Hair looks nourished, sleek, and smooth after use. It’s just like regular shampoo...." Read more

104 customers mention "Ingredients"99 positive5 negative

Customers are satisfied with the ingredients in the shampoo. They mention that it's a clean product with no harmful ingredients, is more natural, and is EWG-verified. They also appreciate that the shampoo is free from harsh chemicals, sulfates, and parabens. Overall, customers are happy with the product's clean ingredients and its ability to make their hair soft and healthy.

"...This combo is unmatched for non-toxic girlies! I love that it’s an affordable option and it doesn’t irritate my scalp or dry it out...." Read more

"Perfect swap to regular toxic shampoo. Cleans hair very well, I don’t even have to double shampoo anymore. Smells great and lathers well." Read more

"...You can count on the quality, price, and health when you buy from them. This particular product is perfect for washing your hair...." Read more

"I am satisfied with this purchase. Love that the ingredients are safe and EWG verified, the scent is really clean and nice..." Read more

78 customers mention "Softness"78 positive0 negative

Customers are satisfied with the softness of the shampoo. For example, they mention it leaves their hair soft, fluffy, and shiny. They also appreciate the texture, smell, and way it makes their hair feel. Some say it's gentle enough for everyday use and effective enough if you skip days. Overall, most are happy with the product's ability to improve the texture and overall health of their hair.

"...Texture of this is amazing & perfectSmell is very mild ( strange to read reviews saying otherwise) I can barely even smell it...." Read more

"...It suds up just like regular shampoo. It’s gentle enough for everyday use and effective enough if you skip days and need to really wash out the..." Read more

"...I still can't quite believe it! My hair is soft and smoothe and feels moisturized...." Read more

"This shampoo leaves my hair soft and fluffy, just the way I like it...." Read more

70 customers mention "Value"63 positive7 negative

Customers find the shampoo reasonable for the quality. They say it's worth the purchase, and it'll be repurchased. Customers also say it’s a great nontoxic shampoo for the price.

"...I love that it’s an affordable option and it doesn’t irritate my scalp or dry it out. I’ll definitely repurchase!" Read more

"...You can count on the quality, price, and health when you buy from them. This particular product is perfect for washing your hair...." Read more

"...-bottle was bigger than I expected. I would say great value for the cost!" Read more

"delivery went great! and the product is amazing! Will buy again!" Read more

64 customers mention "Lathering"57 positive7 negative

Customers like the lathering of the shampoo. For example, they say it smells great, provides a great lather, and suds up nicely. Some say it's a more natural, non-toxic shampoo that has more lathers than expected. Overall, most are satisfied with the product's latheraing ability.

"...Smells great and lathers well." Read more

"...Have used this a couple of days and it's a nice shampoo that really does have no fragrance . It is gentle and doesn't cause any itching or dryness...." Read more

"...It suds up just like regular shampoo...." Read more

"Great shampoo and I love that it’s EWG approved and has a refill option to save plastic bottles. But the design for the spigot needs to be fixed...." Read more

59 customers mention "Performance"55 positive4 negative

Customers are satisfied with the performance of the shampoo. They say it works well, does the trick very nicely, and does wonders in just 3 uses. Some say it smells good and is nontoxic. It's effective enough for everyday use and works for one day use.

"...It’s gentle enough for everyday use and effective enough if you skip days and need to really wash out the grease...." Read more

"...but it doesn't matter at all because the product results are amazing...." Read more

"I have really sensitive skin and hair and this shampoo works well for me...." Read more

"...The shampoo has a nice scent that’s not overpowering and works as it should! Suds up nicely." Read more

67 customers mention "Dryness"27 positive40 negative

Customers are mixed about the dryness of the shampoo. Some mention that it doesn't dry out their hair or make it feel fried, it's absolutely the perfect amount of moisture for their curly hair. However, others say that it leaves their hair dry, frizzy, and incredibly dry. Some say that the shampoo feels watered down and like they are using cheap stuff.

"...an already purchased shampoo container is much more thinner/watery than the normal size...." Read more

"...For me it felt like the perfect amount of moisture (probably not enough if you have African hair)..." Read more

"...my products to cleaner, more EWG certified products but this dried my hair out." Read more

"...and my hairstylist commented how my hair is healthier and takes a lot less time to dry due to my hair not being covered in the waxy residue that..." Read more

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Top reviews from the United States

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caitlin

Great non-toxic shampoo

Reviewed in the United States on June 14, 2024

Scent: ClarifyingSize: 16 Fl Oz (Pack of 1)Verified Purchase

I’ve been switching my products over to non-toxic alternatives and this is one of my favorite switches. The scent is very nice and it leaves my hair feeling extremely clean. I use this first in the shower to remove excess build up and follow with Innersense hair bath shampoo. This combo is unmatched for non-toxic girlies! I love that it’s an affordable option and it doesn’t irritate my scalp or dry it out. I’ll definitely repurchase!

2 people found this helpful

Helpful

Amazon Customer

LOVE at first use!

Reviewed in the United States on September 21, 2023

Scent: Moisture RichSize: 16 Fl Oz (Pack of 1)Verified Purchase

I wanted a shampoo that feels like it just cleans & a conditioner that just feels nourishing like my hair is actually absorbing the moisture) and so far this feels amazing . Most products leave residue & never feels clean & nourished

I’ve only ever found these qualities in more expensive brands like (Abbey St Clare & Miessence) which are both amazing products which left my hair clean, nourished, silky & soft and was able to go a few days without washing.

I just couldn’t afford them as a regular shampoo/conditioner at $25+/bottle
so I’d rather have those as back up

This Shampoo/conditioner from Attitude feels very similar (except it lathers MUCH more than my other brands) so I was trippin on why some reviews say it doesn’t lather? If you’re used to clean products that only lather a little this lathers way more.

I guess if you’re used to shampoos with surfactants and a TON of suds …..this lathers way less.

lather is mostly psychological & gives the illusion of cleaning your hair but not necessarily

I personally don’t mind my products that have less lather & leave my hair squeaky clean because I’d rather feel it’s clean knowing I’m going to add moisture with my conditioner

For me I want my shampoo to clean
& my conditioner to nourish & moisturize

I hate shampoos/conditioners that make me feel like I just put tons of product into my hair.

I’d rather have a clean slate…
Then if I want to add a toxic anti-fizz product or curl cream , I know my shampoo will actually get it out of my hair

Texture of this is amazing & perfect

Smell is very mild ( strange to read reviews saying otherwise) I can barely even smell it.
It’s not an amazing yummy smell but it’s not bad at all . To me it’s neutral

Shampoo washed out completely & left it just slightly moisturized

Conditioner felt like it actually nourished my hair absorbing it all

For me it felt like the perfect amount of moisture (probably not enough if you have African hair)

After my hair dried…..it was soft, manageable & not frizzy at all throughout the entire day

the only thing I did notice is the next day
I woke up with alot more frizz & static however it’s too soon for me to say it’s because of this product

It might be because:

1) my hair still needs to detox all the product from cheaper products (I had a bad habit of washing my hair 2x a day because cheaper products make me feel like I have product that I have to wash out again)

2) another bad habit of washing hair with super hot water which can cause frizz

3) I’m way overdue for a haircut ….I frizz more when I need a haircut

After I cut my hair, cut back on how much I shampoo, & stop using hot water on my hair I’ll come back update on the frizzy bed head!

I’m hoping that resolves the morning frizz but even if it doesn’t the only thing it hurts is my ego of not having silky soft sexy hair upon waking because I dont have frizz after showering or thru out the day

I’m still sold on this product and look forward to trying more of their products!!

Thanks for making clean products affordable !
I like your atttitude :)

13 people found this helpful

Helpful

Cheyanne

A must have!

Reviewed in the United States on July 12, 2024

Scent: NourishingSize: 16 Fl Oz (Pack of 1)Verified Purchase

Perfect swap to regular toxic shampoo. Cleans hair very well, I don’t even have to double shampoo anymore. Smells great and lathers well.

Reviewed in the United States on June 12, 2024

Scent: Extra GentleSize: 16 Fl Oz (Pack of 1)Verified Purchase

Haven't tried this before. Have used this a couple of days and it's a nice shampoo that really does have no fragrance . It is gentle and doesn't cause any itching or dryness. Have tried so many different shampoo products and this is finally the one that is good for fine hair and sensitive skin.

One person found this helpful

Helpful

Brooke

Love this brand!

Reviewed in the United States on June 2, 2024

Scent: NourishingSize: 16 Fl Oz (Pack of 1)Verified Purchase

Attitude is my favorite brand. I’ve done a lot of research trying to find products that have no harmful chemicals in it and I found that Attitude has been the best so far. Their products are reasonably priced. They are EWG verified. They have a variety of products from home, beauty, hygiene, baby, and pets so you can get everything you need in one place. You can count on the quality, price, and health when you buy from them. This particular product is perfect for washing your hair. It suds up just like regular shampoo. It’s gentle enough for everyday use and effective enough if you skip days and need to really wash out the grease. It does not leave any residue or leave your hair feeling greasy. Hair looks nourished, sleek, and smooth after use. It’s just like regular shampoo. So if you’re looking for an alternative that you know is safe this is THE ONE. You won’t regret it.

9 people found this helpful

Helpful

Paleoma

The BEST shampoo I've ever tried, bar none!

Reviewed in the United States on May 9, 2024

Scent: Moisture RichSize: 32 Fl Oz (Pack of 1)Verified Purchase

I bought this shampoo because it is EWG verified and I suspect some hair loss I've had is caused by my choices of shampoo so I wanted to use gentler, more natural products. I have only used it once and I'm impressed enough to write a rave review! Not only did far less hair come out in the process of shampooing and brushing it (after I conditioned it with the Attitude Moisture Rich Conditioner) but I had no frizziness either. I've had frizzy hair for years and every shampoo and conditioner I used seemed to make it worse. In my decades of shampoo use, this is the only one that has not made my hair frizzy. I still can't quite believe it! My hair is soft and smoothe and feels moisturized. I'm used to shampoos with lovely scents and this just had a sort of natural herbal smell (not bad at all but not what I'm used to) but it doesn't matter at all because the product results are amazing. Can't recommend it highly enough and wish I had found this product years ago.

4 people found this helpful

Helpful

Nicole May

EWG Verified; Smells Nice and Fresh; Cleans Hair Well

Reviewed in the United States on June 30, 2024

Scent: NourishingSize: 32 Fl Oz (Pack of 1)Verified Purchase

I am satisfied with this purchase. Love that the ingredients are safe and EWG verified, the scent is really clean and nice (I have used both the olive leaf and the soy/cranberry), and I find that they clean the hair and scalp nicely. My husband has oily hair and it is effective for him too. I found the olive leaf one to be gentler on the skin than the soy/cranberry variation. Bonus point for being packaged thoughtfully so that it does not spill in transit.

2 people found this helpful

Helpful

Doets

Very strong scent

Reviewed in the United States on April 2, 2024

Scent: Moisture RichSize: 16 Fl Oz (Pack of 1)Verified Purchase

I'm not sure how this product passes ewg because the smell is almost overpowering and doesn't smell natural. It does leave my hair feeling clean but because of the strong smell I don't think I will purchase the quinoa and jojoba scent again.

2 people found this helpful

Helpful

Top reviews from other countries

Amazon Customer

Very good , will buy again

Reviewed in the United Kingdom on June 11, 2024

Scent: Moisture RichSize: 16 Fl Oz (Pack of 1)Verified Purchase

Fab smell, doesn’t build up, light easy to rinse. Will buy again.

Veronica

Attitude natural shampoo

Reviewed in Canada on February 14, 2024

Scent: Moisture RichSize: 32 Fl Oz (Pack of 1)Verified Purchase

I recently decided to switch to a more natural hair care routine, and I'm thrilled with the results I've experienced with Attitude. This shampoo has truly exceeded my expectations, providing a refreshing and wholesome experience for my hair.

What immediately caught my attention was the delightful fragrance of the shampoo. Unlike synthetic scents found in many commercial products, Attitude boasts a subtle, earthy aroma that instantly transports me to a garden filled with fresh herbs. It's a small detail, but it adds a touch of serenity to my daily shower routine.

The ingredients list is impressive, featuring natural extracts and essential oils that are gentle on both my hair and the environment. I appreciate the absence of harsh chemicals, sulfates, and parabens, making it a conscious choice for those seeking a cleaner and greener option for their hair care.

Upon application, the shampoo produces a rich lather that cleanses my hair thoroughly without stripping away its natural oils. My hair feels noticeably softer and more manageable after each use. I've also noticed a reduction in frizz, which is a testament to the nourishing properties of the natural ingredients. Highly recommend this natural option.

23 people found this helpful

Amanda

Great

Reviewed in the United Kingdom on January 6, 2024

Scent: NourishingSize: 16 Fl Oz (Pack of 1)Verified Purchase

This brand has been recommended by many because of the quality ingredients and non toxic products! This shampoo is not only non toxic but it's amazing quality! The price is incredibly reasonable and the smell is AMAZING! I wasn't sure what scent to expect with the advertised scent but this did not disappoint!

3 people found this helpful

ashley martin

Love the brand

Reviewed in Canada on February 16, 2024

Scent: Moisture RichSize: 32 Fl Oz (Pack of 1)Verified Purchase

Great brand. The smell is fine. I prefer the smell of the volumizing shampoo. Needs a bit to lather, but overall it's really good. Does a great job cleaning and my hair is always smooth after.

5 people found this helpful

Rui Silva

Feels clean

Reviewed in the United Kingdom on June 24, 2024

Scent: Moisture RichSize: 16 Fl Oz (Pack of 1)Verified Purchase

Nice vegan and cruelty free shampoo. Does what it says, and the hair feels cleaned. Will purchase again.

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Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

Brand	ATTITUDE
Item Form	Gel
Hair Type	All
Scent	Colorlast
Age Range (Description)	Adult

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ATTITUDE Colorlast Hair Shampoo, EWG Verified, For Color Treated Hair, Protects Color, Naturally Derived Ingredients, Vegan and Plant Based, Avocado Oil and Pomegranate, 16 Fl Oz

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