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Eligible for Return, Refund or Replacement within 30 days of receipt
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Acure Simply Smoothing Shampoo, Water, Coconut & Marula Oil, 100% Vegan, Performance Driven Hair Care, Smooths & Reduces Frizz, White/Blue, 8 Fl Oz

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Amazon's Choice in Hair Shampoo by Acure
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List Price: $9.99

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-46% $5.43 ($0.68 / Fl Oz)
List Price: $9.99

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Purchase options and add-ons

Brand Acure
Item Form Foam
Hair Type Frizzy, Dry, Damaged
Scent Coconut
Age Range (Description) Adult

About this item

  • YOUR GOAL: Performance Driven Hair Care
  • OUR SOLUTION: An ultra-hydrating combo of marula oil and coconut water that transforms hair from frizzed and frustrated to smooth and shiny.
  • PERFOMANCE DRIVEN HAIR CARE: Smooths, softens and reduces frizz. Increases manageability, boosts shine.
  • 100% VEGAN: Vegan and certified cruelty-free. Also Paraben free, Sulfate free, Mineral oil free, Petrolatum free and Formaldehyde free
  • DIRECTIONS: Apply to wet hair. Massage into scalp and straight down to the ends. Rinse and rejoice!
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Frequently bought together

Acure Simply Smoothing Shampoo, Water, Coconut & Marula Oil, 100% Vegan, Performance Driven Hair Care, Smooths & Reduces Friz
$6.39 ($0.80/Fl Oz)
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Acure Simply Smoothing Conditioner - & Marula Oil | 100% Vegan | Performance Driven Hair Care | Smooths & Reduces Frizz | Whi
$9.99 ($1.25/Fl Oz)
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ACURE Curiously Clarifying Shampoo - 8 Fl Oz - Performance-Driven Hair Care Gently Cleanses, Removes Buildup, Boosts Shine &
$5.99 ($0.75/Fl Oz)
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From the manufacturer

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Product Description

ACURE Simply Smoothing Shampoo - Coconut Water & Marula Oil | 100% Vegan | Performance Driven Hair Care | Smooths & Reduces Frizz | 8 Fl Oz

Product details

  • Product Dimensions ‏ : ‎ 2 x 3 x 8 inches; 8 ounces
  • Item model number ‏ : ‎ ET1101
  • UPC ‏ : ‎ 813424022813
  • Manufacturer ‏ : ‎ Better Planet Brands, LLC
  • ASIN ‏ : ‎ B082YG5X38
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:

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Acure Simply Smoothing Shampoo, Water, Coconut & Marula Oil, 100% Vegan, Performance Driven Hair Care, Smooths & Reduces Frizz, White/Blue, 8 Fl Oz
Acure Simply Smoothing Shampoo, Water, Coconut & Marula Oil, 100% Vegan, Performance Driven Hair Care, Smooths & Reduces Frizz, White/Blue, 8 Fl Oz
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Price-36% $6.39
List: $9.99		-40% $5.99
List: $9.99		$9.99-36% $6.39
List: $9.99		$9.99$9.99
Price Per Unit$0.80 / Fl Oz$0.75 / Fl Oz$1.25 / Fl Oz$0.80 / Fl Oz$1.25 / Fl Oz$1.25 / Fl Oz
Delivery
Get it as soon as Sunday, Jul 28
Get it as soon as Sunday, Jul 28
Get it as soon as Sunday, Jul 28
Get it as soon as Sunday, Jul 28
Get it as soon as Sunday, Jul 28
Get it as soon as Sunday, Jul 28
Customer Ratings
4.54.5 out of 5 stars706
4.44.4 out of 5 stars4,229
4.54.5 out of 5 stars2,228
4.34.3 out of 5 stars2,218
4.44.4 out of 5 stars1,087
4.24.2 out of 5 stars319
Scent
4.2
4.2
4.2
3.4
4.3
4.5
Moisturizing
3.9
3.7
4.1
2.6
3.8
4.1
Value for money
4.1
4.0
4.0
3.9
3.7
—
Volume control
4.4
—
—
2.8
3.7
4.1
Softness
—
3.9
4.1
2.8
—
—
Sold By
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Amazon.com
hair type
Frizzy, Dry, Damaged
Normal
Normal
Normal
Oily
Normal
scent
Coconut
Lemongrass
Argan Oil & Pumpkin
Mint
Watermelon
Basil
active ingredients
Aqua
argan oil,argan
Argan Oil
—
watermelon
—
liquid volume
8 fluid ounces
236.5 milliliters
8 milliliters
8 fluid ounces
8 fluid ounces
8 fluid ounces
form
Foam
Foam
Foam
Foam
Liquid
Liquid
target species
Human
Human
Human
Human
Human
Human

Important information

Ingredients

Aqua (Water/Eau), Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Betaine, Glycerin, Cocoglucosides Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice*, Cocos Nucifera (Coconut) Oil, Sclerocarya Bierra (Marula) Seed Oil, Aleurites Moluccanna (Kukui) Seed Oil, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Water, Persea Gratissima (Avocado) Oil, Euterpe Oleracea (Acai) Fruit Extract*, Rubus Fruticosus (Blackberry) Fruit Extract*, Punica Granatum (Pomegranate) Extract*, Rosa Canina (Rosehip) Fruit Extract*, Calendula Officinalis (Calendula) Flower Extract*, Aspalathus Linearis (Rooibos) Leaf Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Glutamate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vanillin, Citrus Aurantium Dulcis (Orange) Peel Oil, Juniperus Mexicana Oil, Dipteryx Odorata (Tonka Bean) Seed Oil, Coffea Arabica (Coffee) Seed Oil, Eugenia Caryophyllus (Clove) Flower Oil, Citric Acid, Sodium Levulinate, Levulinic Acid, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate.

Directions

DIRECTIONS Apply to wet hair. Massage into scalp and straight down to the ends. Rinse and rejoice!

Looking for specific info?

Customer reviews

4.5 out of 5 stars
4.5 out of 5
706 global ratings

Customers say

Customers like the smell, value, quality, softness and moisture of the shampoo. They mention that it works wonders, leaves their hair feeling silky smooth and that it helps to keep their scalp moisturized. They are also happy with shine. However, some customers are disappointed with greasiness and differ on lathering.

AI-generated from the text of customer reviews

Select to learn more
SmellQualitySoftnessMoistureValueShineLatheringGreasiness
24 customers mention "Smell"20 positive4 negative

Customers like the smell of the shampoo. They mention that it has the nicest smell.

"...Acure shampoos and conditioners and this one by far has the nicest smell. Coconut-ey with some lilac flowers notes! Texture is nice , foams easily!..." Read more

"...It leaves my hair feeling silky smooth. It smells great and lathers well. Leaves my hair feeling very clean" Read more

"...The shampoo is good and they smell delicious and I like that they are sold also at Whole Foods and nontoxic." Read more

"...Also the smell is so good for a low tox alternative that is AFFORDABLE and actually works!" Read more

22 customers mention "Quality"21 positive1 negative

Customers are satisfied with the quality of the shampoo. They mention that it works well, produces great results, and is effective at getting their hair clean. Some say that it's hydrating and their hair feels clean after use.

"It is a great clean shampoo for a very affordable price! I used different Acure shampoos and conditioners and this one by far has the nicest smell...." Read more

"...It smells great and lathers well. Leaves my hair feeling very clean" Read more

"...It doesn’t weigh it down with the conditioner. The shampoo is good and they smell delicious and I like that they are sold also at Whole Foods and..." Read more

"...This one helps my scalp not getting too dry, and is still effective at getting my hair clean...." Read more

18 customers mention "Softness"15 positive3 negative

Customers like the softness of the shampoo. They say it leaves their hair smooth and silky. Some customers also mention that it's gentle, unscented, and foams easily. Overall, customers are happy with the softening treatment and recommend it to others.

"...Coconut-ey with some lilac flowers notes! Texture is nice , foams easily!..." Read more

"I love that this product is low tox. It leaves my hair feeling silky smooth. It smells great and lathers well. Leaves my hair feeling very clean" Read more

"...And now after using this for a full month, my smoothing treatment is going strong...." Read more

"...At worst it's runny and doesn't smell like much, but does deliver in softening hair. I'm pleased and will be buying again!" Read more

10 customers mention "Moisture"7 positive3 negative

Customers like the moisture of the shampoo. They say it helps their scalp not get too dry, and is still effective at getting their hair clean. They are happy with how it helps in the humidity they live surrounded by, and say it provides relief to their dry, itchy scalp.

"...This one helps my scalp not getting too dry, and is still effective at getting my hair clean...." Read more

"...It doesn't dry out your hair but you get a lot of lather. Definitely have to use a conditioner in order to get out the tangles though." Read more

"...Unfortunately, this shampoo and conditioner dried the crap out of my hair and made it so brittle causing damage...." Read more

"...the scent isnt overpowering, and the moisture level is not overwhelming. It is a very good balance, true to its description." Read more

10 customers mention "Value"10 positive0 negative

Customers appreciate the value of the shampoo. They say it is a reasonably priced product for its low toxicity.

"It is a great clean shampoo for a very affordable price! I used different Acure shampoos and conditioners and this one by far has the nicest smell...." Read more

"...Also the smell is so good for a low tox alternative that is AFFORDABLE and actually works!" Read more

"...Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it...." Read more

"...since I have sensitive skin but this shampoo is amazing and super well priced. I wish the smell was stronger but oh well." Read more

5 customers mention "Shine"5 positive0 negative

Customers say the shampoo makes their hair smooth, silky, and shiny. They also say it makes their highlighted hair shine.

"I am like in this so far my hair looks good. It doesn’t weigh it down with the conditioner...." Read more

"...My hair looks amazing after an air dry & it is so smooth / silky without having a filmy thick coated feeling which I find some smoothing shampoos..." Read more

"...It keeps it nice and smooth!" Read more

"Makes my highlighted hair shine and is gluten free!! I also use their cream rinse! Love,love" Read more

7 customers mention "Lathering"4 positive3 negative

Customers have mixed opinions about the lathering of the shampoo. Some say it lathers great for a sulfate-free product, and delivers excellent results without the creaminess of other shampoos. However, others say that it loses its lather fairly quickly, and pours out of the bottle like water.

"...It leaves my hair feeling silky smooth. It smells great and lathers well. Leaves my hair feeling very clean" Read more

"...It also loses its lather fairly quickly.BOTTOM LINE:This is a reasonably priced product and amount for how low its toxicity is...." Read more

"...First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo...." Read more

"...It pours out of the bottle like water and doesn’t lather at all, yet somehow my hair felt coated and unclean afterward...." Read more

5 customers mention "Greasiness"0 positive5 negative

Customers are dissatisfied with the greasiness of the shampoo. They mention that their hair gets greasy after 3 days, due to product build-up. They also say that the conditioner leaves their hair with a residue and that their head feels coated and unclean afterward.

"...seemed like my shampoo just wasn't cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment)...." Read more

"...It’s not bad. I just didn’t see a difference and my hair got greasy after 3 days when I usually can go a week no problem" Read more

"...I do however feel the conditioner leaves my hair with a residue but for the clean ingredients I will continue to use!" Read more

"...two months and discontinued use due to product build-up - leaving my hair oily, limp with no body, constant fly away hair, dryness and noticeable..." Read more

Best Brand
5 out of 5 stars
Best Brand
Beat cleanest shampoo and conditioner.
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Top reviews from the United States

Anastasiia
5.0 out of 5 stars Beautiful smell and great price!
Reviewed in the United States on May 15, 2024
Verified Purchase
It is a great clean shampoo for a very affordable price! I used different Acure shampoos and conditioners and this one by far has the nicest smell. Coconut-ey with some lilac flowers notes! Texture is nice , foams easily! Great size tube and easy to sweaty out without tube cracking in the corners(some of their other products have this issue).
One person found this helpful
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AD4
5.0 out of 5 stars Love this shampoo
Reviewed in the United States on June 5, 2024
Verified Purchase
I love that this product is low tox. It leaves my hair feeling silky smooth. It smells great and lathers well. Leaves my hair feeling very clean
One person found this helpful
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Ali Truelove
5.0 out of 5 stars Smells awesome
Reviewed in the United States on June 8, 2024
Verified Purchase
I am like in this so far my hair looks good. It doesn’t weigh it down with the conditioner. The shampoo is good and they smell delicious and I like that they are sold also at Whole Foods and nontoxic.
Helpful
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Marquelle Lawrence
4.0 out of 5 stars Love this
Reviewed in the United States on April 11, 2024
Verified Purchase
I love this shampoo, I use it in rotation with some that are for buildup and clarifying from the same brand. This one helps my scalp not getting too dry, and is still effective at getting my hair clean. I find Acure shampoo works best when I use a silicone massage brush to help get it worked into my scalp. Also the smell is so good for a low tox alternative that is AFFORDABLE and actually works!
One person found this helpful
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juliec
5.0 out of 5 stars Awesome if you've had a smoothing treatment
Reviewed in the United States on January 18, 2021
Verified Purchase
I got a smoothing treatment earlier this year and felt like it I could see more frizz every time I washed my hair, like it was disappearing way too quickly. I knew to use a sulfate free shampoo, but after closely reading the labels on my products, they all still contained some version of sulfate despite being labeled sulfate-free! I googled individual ingredients from my labels and learned I should be avoiding them if I wanted to maintain my smoothing treatment for as long as possible. Also, ever since my smoothing treatment it seemed like my shampoo just wasn't cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment).

I kept coming across a couple brands to be best for "smoothed" hair, but they all seemed to have a weird following that simply felt "paid" - like people were sponsoring the same 2 brands being sold as a set. I couldn't tell if the reviews were real and I also didn't want to buy both shampoo/conditioner without really needing them (my conditioner was fine). I stumbled across this shampoo being touted as very natural and having great reviews. Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it.

First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo. It smells great, but I only smell it in the shower. Not sure if I wish it would linger as my hair dried or not, but that's not a priority anyway - just noting it if that matters to anyone. My hair finally felt clean after this, for the first time after maybe 3 weeks of my other shampoo(s), this truly cut through all the oil in my hair. And now after using this for a full month, my smoothing treatment is going strong. I'm not seeing the same immediate wash-out I was feeling with my prior shampoo.

I also think it's possible that the smoothing component of this shampoo could be masking the expected fade-out of my smoothing treatment, but that's a great thing! After 8 weeks since my treatment, I'm still able to air dry my hair with no frizz. I think my treatment is quoted to last 3-4 months so I'm curious to see how it responds with continued use of this shampoo. Maybe as my treatment dissipates this shampoo will prove to manage the frizz well enough that I won't need to repeat the smoothing treatment.

When I run out of my existing conditioner, I'll likely buy the one from Accure since I like the shampoo so much. Oh and the packaging is fab, it looks like a Pantone chip!
22 people found this helpful
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Ina
5.0 out of 5 stars Great product
Reviewed in the United States on July 9, 2024
Verified Purchase
I'm always hesitant to purchase a new hair or skin product since I have sensitive skin but this shampoo is amazing and super well priced. I wish the smell was stronger but oh well.
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Kristy
3.0 out of 5 stars Made my hair tangle
Reviewed in the United States on December 14, 2023
Verified Purchase
It did well cleaning my hair but it made it tangle so badly that I had a hard time getting conditioner through my hair. It smells okay and isn't overwhelming.
3 people found this helpful
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Josh
5.0 out of 5 stars Fairly priced and effective
Reviewed in the United States on August 11, 2023
Verified Purchase
NICE:
Switched off of Dove to try out "safer" shampoos. Pleasantly surprised at this one's effectiveness! I'm not one to notice subtleties in the state of my hair or skin, yet I found after day 1 of using the Smoothing Shampoo that my hair felt noticeably softer and tamer. For context I have past shoulder-length, generally straight, Asian hair, but I've been finding more wavy/curly strands over time.

LAME:
I love coconut-scented stuff but this shampoo just smells veeery faintly sweet and cinnamon-y. Not a dealbreaker for me, but maybe more disappointing for others. To corroborate other people's reviews on the shampoo's consistency, it is definitely runny--reminds me of Elmer's clear glue, probably runnier. I do need to use at least ~1.5-2 tbsp worth of the product to lather up my entire scalp, so I imagine this tube will be done before the end of the month. It also loses its lather fairly quickly.

BOTTOM LINE:
This is a reasonably priced product and amount for how low its toxicity is. At worst it's runny and doesn't smell like much, but does deliver in softening hair. I'm pleased and will be buying again!
2 people found this helpful
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Top reviews from other countries

Peach
5.0 out of 5 stars Great Shampoo, Quantity and quality
Reviewed in Canada on June 3, 2024
Verified Purchase
I really like this product my hair feels like hair for the first time in a long while, though some had to be trimmed off. I was using an expensive fragrance free shampoo that dried out my hair so badly it felt like straw (and looked like it). You only need a very little of this to produce a nice (?), and hair feels clean and silky. I am very pleased.
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Anuja Sali
2.0 out of 5 stars It not anti dandruff shampoo
Reviewed in the United Kingdom on July 12, 2024
Verified Purchase
It didn't worked for me. I order it to moisturise my hair but shampoo is same as normal one. Didn't reduce my dandruff either
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joanne b
2.0 out of 5 stars This shampoo is very watery
Reviewed in Canada on September 24, 2022
Verified Purchase
Found the shampoo very watery and being that it's in a tube it's hard to control so you end up wasting a lot
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ida
2.0 out of 5 stars It’s ok
Reviewed in Canada on August 26, 2021
Verified Purchase
It’s very runny too liquidy almost like water. But it does the job. Cleans well and it’s all natural.
One person found this helpful
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