Social media has forever transformed consumer behavior, but most brands fail to leverage essential social touchpoints for meaningful engagement. Yet the brands that have mastered the art of meeting consumers exactly where they are on social platforms have seen unprecedented growth. Their approach is simple: To get social right, you need to put social first.
Discover how putting social at the core of your marketing can directly impact your company’s bottom line from Viral Nation’s chief business development officer, Emma Ferrara, and director of community and social, Madison Gaudry-Routledge. You’ll find out:
- How to elevate your community management efforts into a multifaceted listening tool that drives ROI
- Why influencer and brand alignment is key to successful campaigns
- How to meet audiences on social platforms with always-on, high-volume social content
See all upcoming ADWEEK webinars.
Speakers
Emma Ferrara
Chief Business Development Officer, Viral Nation
Madison Gaudry-Routledge
Director of Community & Social, Viral Nation
