Privacy-Centric Targeting Strategies That Deliver

Cookie deprecation and ID uncertainty have a lot of marketers on edge as they figure out strategies to maintain reach and identifiability while also taking the necessary steps to ensure consumer privacy. At the same time, many analysts predict slower consumer spending, increasing the pressure on already-contracting ad budgets. What does it take to build the targeting strategies that deliver?

Explore how to leverage cutting-edge technologies and strategies to deliver impactful results while prioritizing user privacy with experts from Semasio. You’ll find out:

• The impact of ID uncertainty on ad targeting in light of delayed cookie deprecation
• How identifiability and privacy-centric targeting approaches can coexist
• Strategies for maintaining reach and identifiability without compromising privacy 

See all upcoming ADWEEK webinars.

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Speakers

Joe Raaen

SVP, Data Strategy, The Lab

Joe Quaglia

SVP, Sales & Business Development, ID5

Chrisanne McCoy

VP, Data Strategy, Semasio

Joe Raaen

SVP, Data Strategy, The Lab

Joe is an experienced executive with a demonstrated history of success across the advertising industry including business development, digital strategy and agency operations.

Joe Quaglia

SVP, Sales & Business Development, ID5

Joseph has over a decade of experience in ad tech, running sales and partnerships organizations. Prior to ID5, Joe spent eight years leading verification partnerships for Integral Ad Science.

Chrisanne McCoy

VP, Data Strategy, Semasio

Chrisanne is a tech-savvy and results-oriented leader in sales and business development who currently leads data strategy for Semasio. She is an expert in negotiating diverse deal structures and developing profitable business strategies.