The role of the social media manager is not a quiet one.
New platforms, changing behaviors and fast-moving cultural trends make it a tumultuous landscape.
At ADWEEK’s Social Media Week event, experts discussed the future of Instagram, the use of X and brands’ involvement with community-driven platforms.
Brand strategist and culture writer Peyton Dix; author and social media consultant Rachel Karten; and founder and host of The Em Dash Co. and #CreatorTeaTalk Jayde Powell shared the most notable trends.
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