PSA Urges Teens to Ditch the Vape by Hitting Where It Hurts: Their Wallets

Evelyn Lilly Lutz Foundation and McCann Global Health take a different approach to typical anti-vape campaigning

With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona.

Since 2014, e-cigarettes have been the most used tobacco among U.S. youth, according to the Centers for Disease Control and Prevention (CDC). Public health advocates have rung alarm bells over the rise of vaping among young people, with The Evelyn Lilly Lutz Foundation calling it a “national crisis” and “ticking time bomb.” 

A new PSA from Evelyn Lilly Lutz takes a different approach to typical anti-vaping messages, by emphasizing the dangers to teenagers’ wallets rather than their health.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in