The Dos and Don'ts of Your Time at Cannes

Did you remember to pack snacks?

ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis.

Need a primer or reminder on how to stay safe and sane in Cannes? Here are some of ADWEEK’s proven tips for handling it like a seasoned pro:

DO sit in the front row when any friend or colleague is speaking. It means a lot more than you’ll know until you’ve been on stage.

DON’T expect a huge crowd for your first-time event or presentation. Cannes is overprogrammed, and audiences outside the main stages are sparse. Plan ahead to turn your talk into online content.

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This story first appeared in the June 11, 2024, issue of Adweek magazine. Click here to subscribe.