Cannes Lions

DoorDash's Epic Super Bowl Giveaway Just Won the Cannes Lions Titanium Grand Prix

The campaign received recognition because DoorDash had to rethink its entire business model, said the jurors

Super Bowl DoorDash ad
DoorDash's ambitious Super Bowl ad gave away half a million dollars' worth of merchandise.DoorDash
Brittaney-Kiefer-2021
By Brittaney Kiefer

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After making Super Bowl history with an epic sweepstakes, DoorDash’s ambitious campaign has won one of the ad industry’s most prestigious awards: the Dan Wieden Titanium Grand Prix at Cannes Lions. 

“DoorDash-All-The-Ads,” by agency Wieden+Kennedy Portland, promised one winner every item advertised during Super Bowl 58 if they could piece together an overly elaborate promo code revealed in the brand’s commercial. A man from Texas won the giveaway and received $500,000 worth of prizes, including a BMW electric car, a $50,000 house down payment and a 30-pound bucket of mayonnaise. 

DoorDash’s

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Brittaney-Kiefer-2021

Brittaney Kiefer

Brittaney is Adweek's creative editor based in London.

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