Creative 100: Rising Agency Talent You'll Want to Remember

These 2024 honorees are tomorrow's leaders

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These up-and-coming creatives were behind some of this year’s best work. Remember their names, because they could be the leaders of tomorrow.


Mike Alfaro, Founder, creative director, Millennial Lotería



Game night: After leaving his full-time agency job, Mike Alfaro took his wildly successful Millennial Lotería—a humorous take on the popular Mexican bingo-like game lotería—to new heights. The game, which started as a personal art project, is now available in Target, Walmart, Barnes & Noble and hundreds of small Latino-owned stores across the United States.

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This story first appeared in the April 2, 2024, issue of Adweek magazine. Click here to subscribe.