Creative 100: The Directors Who Caught Our Attention

ADWEEK's 2024 winners used bold storytelling to captivate viewers

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With vision and bravery, the directors on this list oversaw commercials and films that captivated viewers. 


Lucia Aniello, Director, writer



Not a ‘Hack’: Italian-born director and writer Lucia Aniello won an Emmy in 2021 for both Outstanding Directing and Outstanding Writing for a Comedy Series for the HBO Max show Hacks, which she co-created. She was also lauded for her work on Broad City.

Directing the holiday spirit: Aniello directed Apple’s 2023 holiday ad, a stop-motion take on the Scrooge tale that was both touching and exceedingly creative in how it updated the story for the modern creator age.

Comedy

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This story first appeared in the April 2, 2024, issue of Adweek magazine. Click here to subscribe.