With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona.
Brand leaders must compete with myriad forces to win over customers. These innovators—part of Adweek’s 2023 Creative 100—show that marketing is not just about grabbing attention in the short term but also about cultivating communities and telling long-lasting stories. With purpose and heart, they are building brands that people in the real world actually care about.
Katie Beal Brown
Founder, CEO, Lone River Beverage Co.
True grit: Brown’s version of Texas-born ranch water, a tequila-inspired “no-frills, get-the-job-done” canned cocktail, helped catapult the category from niche to mass.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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This story first appeared in the June 2023 issue of Adweek magazine. Click here to subscribe.
