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These individuals are building brands with creativity at the heart, challenging their categories and inspiring other marketers to do the same.
Lynsey Atkin, Executive creative director, 4Creative
More public art than advertising: Last year, Lynsey Atkin spearheaded the remake of Channel 4’s idents, sweeping numerous industry awards. The project was “a huge undertaking with massive creative pressure, but a total joy—and rarity—to create something that felt much less like advertising and far more like a piece of public video art,” she said.
Laying the groundwork: “I spent most of [my childhood] in my bedroom copying Garfield cartoons and glue-gunning glass beads to my carpet, which is almost indistinguishable from my job now,” Atkin recalled.
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This story first appeared in the April 2, 2024, issue of Adweek magazine. Click here to subscribe.
