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The shape of an agency is changing and has been for some time. These leaders set the bar high for the industry and fight for great creativity. In some cases, they are reimagining what an agency could be.
Avinash Baliga, Executive creative director, Tombras
Building an agency: Avinash Baliga joined Tombras from Maximum Effort, where he worked on campaigns for Mint Mobile, Weight Watchers, Bolt Financial and Aviation American Gin. The first executive creative director for Tombras, Baliga spent the last year building out the New York team’s footprint and creative output.
Blurring the lines: His work blurs the line between advertising, news and culture.
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This story first appeared in the June 11, 2024, issue of Adweek magazine. Click here to subscribe.
