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The definition of celebrity is changing, as many of the walls that once separated fans from stars crumble. These figures who help make up Adweek’s 2023 Creative 100, from actors to online creators to musicians, are challenging norms and wielding their influence for good.
Barrett Adair and Carter Leigh
Creators
An American Girl comeback: Adair and Leigh are responsible for the resurgence in a Gen Z product fixation that feels both blatantly ironic and deeply genuine.
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This story first appeared in the June 2023 issue of Adweek magazine. Click here to subscribe.
