These Celebs Mean Business at This Year's Cannes

They're promoting their startups and lending star power to brands

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Celebrities rarely come to Cannes Lions just to socialize on adtech yachts. If they’re not promoting their own startups, they’re guests of major corporations hoping to leverage their star power to get more butts in seats at the Palais. Here are some of this year’s best-known names in attendance.

Queen Latifah
Rapper, actor, producer



Marleen Moise/Getty Images

Novo Nordisk, maker of weight-loss drugs Ozempic and Wegovy, has tapped Queen Latifah for years as a spokeswoman advocating for stigma-free discussions of obesity.

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This story first appeared in the June 11, 2024, issue of Adweek magazine. Click here to subscribe.