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Yachts have been stripped of their adtech signage, trophies polished and placed proudly in cabinets, ADWEEK House has closed for the season, and (for some) the rosé wine headaches have eased off. Cannes Lions is over for another year.
Whether you were there or not, you likely noticed the specter of AI looming large over the festival of creativity.
On the Palais main stage, it was the topic du jour with speakers including OpenAI, Alphabet and Meta.
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