Britain's Financial Watchdog Releases Cinema Ad for Dumb Money Release

The ad has been released to run in theaters around the U.K. ahead of the movie warning about investment dangers

ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis.

The cinema release of Dumb Money, the movie that chronicles the GameStop shares story from 2021, is being targeted by Britain’s financial watchdog with a campaign that aims to warn people about high-risk investments.

The film, which features Paul Dano, Shailene Woodley, Seth Rogen and Pete Davidson, tells the true story of the investors connected through a Reddit thread that turned GameStop into a surprise hot commodity, impacting the hedge funds that had bet against the failure of the company’s shares, costing them billions of dollars.

With

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in