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TV is at a crossroads, with the competition among streamers intensifying and the Writers Guild of America strike highlighting the need for equitable opportunities among creators. At the same time, the appetite from viewers for quality content remains fierce. These innovators—part of Adweek’s 2023 Creative 100—are the talent fueling the space, captivating audiences and showing what can happen when the conditions for creativity are ripe.
Alec Berg
Executive producer, co-creator, Barry
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Bye bye, Barry: In May, Berg said farewell to Barry, the HBO dark comedy he co-created with the show’s star Bill Hader, which finished its fourth and final season.
![AW+ AW+](https://cdn.statically.io/img/www.adweek.com/wp-content/uploads/2024/06/aw-plus.png)
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