Trishla Ostwal
Trishla is Adweek's AI and tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, and antitrust. A graduate of Columbia University's Graduate School of Journalism, Trishla previously was a reporting intern for Science News.
How the Democratic Party Can Quickly Define the Kamala Harris Brand
The vice president needs to differentiate herself from Biden—and the memes are helping.
Exclusive: How The New York Times’ Granular Gen AI Tool Drives Campaign Performance
Gen-AI-powered targeting outperformed The Times’ averages, with an average CTR of 0.40%.
Google Won’t Kill the Cookie. Here Are the Winners and Losers
Google’s decision to keep cookies around will still have an uneven impact across the industry.
Musk’s Cannes Charm Offensive Falls Flat as Marketers Doubt X Brand Safety Improvements
The number of companies advertising on X dipped 11% year-over-year, from nearly 12,000 in 2023 to 10,600 in 2024.
Ad Spend Growth Slows While Some Usage Stalls: TikTok Stats Since the Ban Threat
TikTok's user growth, especially among younger people, is flagging.
Exclusive: How Shake Shack Used Reddit and AI to Drive Sales
The 10-day campaign led to over 13,000 ad clicks.
Brands Fear TikTok Shops Promo Pullback Will Dent Revenue
Not all brands are eager to join TikTok Shop precisely because the platform controls the pricing of product discounts.
Exclusive: Read the Pitch Deck This Firm Used to Raise $1.1 Million to Automate Media Buying
Ability AI has a current valuation nearing $10 million.
Publishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks
While some AI models like OpenAI and Google Overview acknowledge publishers blocking their crawlers, Perplexity doesn't appear to.
Exclusive: Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP
20 of Yahoo’s advertisers participated in tests for Yahoo Creative.