![Portrait of Tiffany Wilburn](https://cdn.statically.io/img/static-prod.adweek.com/wp-content/uploads/2024/05/tiffany-wilburn-400-2024.png)
Tiffany Wilburn
Tiffany Wilburn is a food and beverage fractional CMO and executive brand advisor.
Marketers Need to Differentiate Loyalty Goals From Preference Goals
The conflation of preference and loyalty is one of the fundamental misunderstandings of modern marketing—so let's set the record straight.