Sara Century
Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.
A CGI Beaver Breaks Health Taboos in Ad About ‘Lady Parts’
pH-D Feminine Health uses humor and euphemism to relay the importance of vaginal health.
Kyle MacLachlan Forms a Cult for the Second Coming of Arby’s Potato Cakes
Twin Peaks actor Kyle MacLachlan forms the mystical Order of Potato Cakes to celebrate the return of an Arby's fan favorite.
Anderson .Paak Hits the Road for Lexus and Amazon Music
Anderson .Paak hits the road in a new music video for Lexus
A Protein Bar Brand Created an Impostor to Guide Shoppers to the Real Thing
Protein bar brand Perfect Bar found an innovative way to guide customers to its product.
LG’s Campaign Retrains Social Media Algorithms to Serve Up Positivity
LG's "Optimism Your Feed" campaign retrains social media algorithms to serve users more positive content.
MLB Continues a Classic ‘Always Sunny’ Gag, With All Eyes on Rob McElhenney’s Choice
It's Always Sunny in Philadelphia character Mac, played by Rob McElhenney, had a long-running obsession with MLB player Chase Utley.
Supercell’s Epic Ad for Squad Busters Stars Celebrities as Iconic Game Characters
The campaign by Uncommon Creative Studio features Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett and more.
Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids
The project, from ad agency Coomer, aims to get little ones excited about road trips.
The Ordinary Shirks Beauty Marketing Conventions in Minimalist Ads
Billboards by Uncommon Creative Studio focus on the science behind the products.
Xfinity and Filmmaking Legend Kathryn Bigelow Debut ‘Aviators’ Short Film
Xfinity released “The Aviators.” Created in partnership with agency of record Goodby Silverstein & Partners, this high-production short film introduces us to a group of veterans and one dedicated grandchild [...]