Olivia Morley
Olivia Morley is a senior agencies reporter at Adweek. Previously, she worked on Forrester’s media agency research and was an editorial strategist for Samsung’s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Salt Lake City, UT. You can reach her on Twitter @_oliviamorley.
3 Tips From Ad Agency Leaders on Adding a Media Department
Shops must invest in expert-level talent—and it's crucial to hire leaders with both strategic and tactical skills.
10 Private Equity Firms Ad Agencies Should Watch
Tracking the private equity firms investing in ad agencies and advertising-adjacent companies.
IPG Agencies Reveal Documentary Film About Advertising Icon Ilon Specht
Two-time Academy Award-winning filmmaker Ben Proudfoot directed The Final Copy of Ilon Specht, which premiered this month at the Tribeca X festival.
Inside Search Consultants’ Changing Processes to Connect Brands With Agencies
Search consultants are reimagining reviews and making it easier for brands and agencies to partner.
GroupM Midyear Forecast Shows Marketers Are Spending More, Faster
Global advertising investments are set to surpass $1 trillion in 2025.
Starbucks Launches Its Own Production House, Starbucks Studios
Starbucks is the latest brand to launch its own production studio, joining the likes of Nike and LVMH.
Dentsu Creative Eyes Global Growth With the Elevation of Abbey Klaassen and Phil Gaughran
After a series of leadership changes, Klaassen and Gaughran are winning business—and determined to win more.
3 Key Takeaways From Brian Wieser’s 2024 U.S. Ad Growth Forecast
The industry analyst projects investments will grow 6.3%, nearly reaching $400 billion.
How Independent Agencies Are Attracting Private Equity Funding
Highdive, BarkleyOKRP, Burrell Communications and Mekanism explain their deals.
Adcolor Reveals Dany Garcia as Its 2024 Beacon Honoree
The theme, 'Off Mute,' aims to encourage industry employees to speak up and support racial equity initiatives.