![Portrait of Michelle Edelman, CEO, PETERMAYER](https://cdn.statically.io/img/static-prod.adweek.com/wp-content/uploads/2024/05/michelle_1010_b-scaled-e1717085220308.jpg)
Michelle Edelman, CEO, PETERMAYER
Joy Is the New Purpose for Brands
The concept of brand joy taps into the idea that positive consumer experiences can significantly enhance overall life satisfaction.
Michelle Edelman, CEO, PETERMAYER
The concept of brand joy taps into the idea that positive consumer experiences can significantly enhance overall life satisfaction.