Portrait of Luz Corona

Luz Corona

Luz Corona is the community editor at Adweek.

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The Substack That Became the Antidote to Food & Bev Puff Pieces

Voice

Snaxshot founder Andrea Hernández calls it how she sees it for her subscribers.

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The Messi Effect Is Just the Beginning: 4 Takeaways From Copa America

The latest Yeah, That’s Probably an Ad episode discusses why marketers should pay attention to the current state of soccer culture in the U.S.

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Inside AT&T’s Grand Strategy to Be Part of Black Cultural Moments

Telecoms brand connects the dots between two major partnerships: Essence Fest and Tribeca.

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What Brands Can Learn From AT&T’s Essence Fest Activation

The brand celebrated 30 years of Black culture with Grammy winners Mýa and Ambré.

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The Power of Storytelling in Women’s Sports With State Farm

CMO Kristyn Cook shares how the brand is driving meaningful change.

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From Peaches to Producing, ‘They Cloned Tyrone’ Producer Reflects on Career Lessons

Voice

Stephen ‘Dr’ Love shares his approach to storytelling in film and advertising.

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Here’s How Terry Crews’ Creative Agency Is Doing One Year In

Crews explains how Super Serious is designed for a world where traditional advertising no longer works.

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The Business Case for Media Equity With Ally’s Andrea Brimmer

How Ally's 50/50 pledge is transforming women's sports marketing.

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An Uncertain Future: What Advertisers Must Consider About the New Google Search Experience

The tech giant's recent updates incorporating generative AI present new opportunities and challenges.

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Adweek Podcast: Are TV Upfronts Still Worth It?

From celebs to major announcements, we unpack the current and future state of upfronts.