![Portrait of Jennifer Kattula, GM and CMO, Microsoft Advertising](https://cdn.statically.io/img/static-prod.adweek.com/wp-content/uploads/2024/04/jennifer-headshots-11-e1714406850365.png)
Jennifer Kattula, GM and CMO, Microsoft Advertising
5 Conversations About AI to Have at Cannes
Generative AI's integration represents a profound shift in how marketers approach creativity and efficiency in advertising.
3 Ways Marketers Can Accelerate Their Creativity With Generative AI
Marketing is ready to evolve, and generative AI can help marketers get smarter, experiment more and deliver more personalized messaging.