Christina Garnett
Christina Garnett is the fractional chief customer officer and advisor of Pocket CCO.
The CrowdStrike Outage Is a Lesson in Crisis Communications
Brands like Delta and Microsoft faced backlash, but the CrowdStrike team gave us all a lesson in crisis communications.
The Internet Is Forever. When Should Brands Capitalize on Trending Pop Culture References?
Brands are receiving a mixed reception to jumping on the 'Hawk Tuah' Girl trend.
Molly Baz’s Pregnant Body Is Too Risque for Times Square
Controversy over the lactation cookie campaign from Swehl highlights double standard for women's bodies.
Temu’s Advertising Avalanche Is Impossible to Ignore
The commerce giant is 'shopping like a billionaire,' but the aggressive takeover of ad inventory could have repercussions.
Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics
What brands can learn from the #TrippinWithTarte Bora Bora backlash.
Women’s Sports Is at an Inflection Point. Here’s How Brands Can Step Up
The espnW Summit revealed the media and advertising opportunities.
Why Swifties Should Be More Than Just A Target Audience to Brands
The current Swift-Kelce moment is a testament to a passionate fandom with massive buying power.
The Authentic Way Brands Can Get In On Pop Culture Moments
Nameberry and Nike seamlessly entered the conversations by being fans.
Victoria’s Secret Misses the Mark by Pursuing Inclusivity as a Tactic, Not a Culture
The retailer finally advertises to us mere mortals, but the result is bland and performative.
I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions
A look at the International Festival of Creativity past the rosé.