Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising
The Secret to Winning the Upfronts
Now is the time for advertisers to revisit their current media playbooks and maximize their investment opportunities.
Yes, TV Is Still the Place to Be for Today’s Advertisers
To make the most out of the streaming landscape, advertisers must think holistically and invest in platforms with trusted audiences.
What the Modern-Day TV Viewer Wants
The current TV landscape is quite different than it was 10-15 years ago, and today's audiences are inundated with choices.