![Portrait of Airey Baringer, VP, Product Management, TripleLift](https://cdn.statically.io/img/static-prod.adweek.com/wp-content/uploads/2024/05/aireybaringer_triplelift.jpeg)
Airey Baringer, VP, Product Management, TripleLift
The End of the Cookie Doesn’t Mean the Death of Effective Advertising
Marketers are falling on one of two sides as either planners or procrastinators as they plot their forward cookieless strategies.