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Just nine months after hitting the market, TikTok’s in-application shopping tool is giving online beauty retailers a run for their money.
TikTok Shop is now the ninth-largest beauty and wellness ecommerce retailer in the U.S. market and the second-largest in the U.K. market, according to data from Dash Hudson and NielsenIQ. It has blown past competitors, changing the game for beauty brands that have figured out how to make the short-form video app’s algorithm work for them.
“[TikTok
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