WNBA All-Star Brand Partners Don’t Undervalue the League’s Growing Game
Following news of the $2.2 billion WNBA media deal, sponsors including DraftKings, American Express and Aflac showed their worth.
Nike’s Olympics Ad Is an Ode to Unapologetic Winners
"Winning Isn't for Everyone" pays homage to athletes including Serena Williams, LeBron James and Sha’Carri Richardson.
The Messi Effect Is Just the Beginning: 4 Takeaways From Copa America
The latest Yeah, That’s Probably an Ad episode discusses why marketers should pay attention to the current state of soccer culture in the U.S.
Disney’s Serena Williams Docuseries Serves Morgan Stanley a Women’s Sports Smash
The Morgan Stanley sponsorship of Serena Williams' docuseries on Disney's ESPN+ connects its financial services to athletes' lives beyond the court.
Brands Are Missing Out on the $4 Billion Women’s Sports Merch Market
A report on women's sports merchandise from Klarna and Sports Innovation Lab says brands are forfeiting a $4 billion market.
Tobin Heath and Ally Kickstart ION’s NWSL Coverage
Soccer star and RE—CAP Show host Tobin Heath will contribute Ally-sponsored segments to ION NWSL broadcasts.
Why the US Is the Next Step in Wrexham Women’s Team’s Rise
Ally and Disney help Rob McElhenney and Ryan Reynolds bring the Wrexham women's soccer team to LA and Portland.
The Power of Storytelling in Women’s Sports With State Farm
CMO Kristyn Cook shares how the brand is driving meaningful change.
Champions of Change: 22 Women Reshaping the Sports Landscape
It takes more than one player to create meaningful change in sports, and few people see that more clearly than the sports marketing community. In its second year honoring Champions [...]
NWSL Kicks Pride Campaign Into High Gear as Other Brands Pull Back
How the women's soccer league is scoring big with LGBTQ+ audiences.
The Business Case for Media Equity With Ally’s Andrea Brimmer
How Ally's 50/50 pledge is transforming women's sports marketing.
The Chicago Red Stars Use Wrigley Field to Pitch Women’s Soccer to the City
The NWSL's Chicago Red Stars and Havas use Wrigley Field to pitch a permanent place for women's soccer.
Exclusive: Sheryl Swoopes and Nike Assist Women’s Hoop Dreams at ACES Elite Classic
Basketball Hall of Famer Sheryl Swoopes joins a grassroots basketball culture platform at the ACES Elite Classic.
Exclusive: Golden State Valkyries Debut Women’s Basketball Brand on WNBA Opener
Exclusive: Golden State Warriors' Amanda Chin and agency Cartwright explain the logo for the WNBA's newest team.
Caitlin Clark Brings Increasing Brand Power Into WNBA Opening Day
Caitlin Clark and WNBA rookies have marketing, media and sponsor support as the 2024 season begins.