What Should Boeing Do to Repair Its Damaged Reputation?
Boeing isn't a consumer brand, but the flying public is treating it like one.
Visit Oslo’s Ad Uses Reverse Psychology to Entice Tourists
Visit Oslo uses wry humor and reverse psychology to inspire trips to Norway.
Making the Experience Business Extraordinary With Airbnb
Global head of marketing Hiroki Asai on why design is key to building customer relationships.
Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids
The project, from ad agency Coomer, aims to get little ones excited about road trips.
Travel Ad Debunks Cold War Cliches in Pitch-Perfect Satire
The pitch-perfect satire, running through the month, promotes 700-year-old city Vilnius, the capital of Lithuania, as a modernized destination.
Airbnb’s Most Exclusive Listings Are Now Available for More Than One Night
Airbnb's CMO on luring new guests with celebrity hosts and unique destinations with Icons.
There’s a Better Way to Do Influencer Trips
The marketing tactic works, but recent voyages have garnered criticism.
Avios Stages a Striking Stunt With E-Foil Surfers in Ad for Loyalty Program
The ad by Uncommon Creative Studio attempts to correct misconceptions about Avois' rewards program.
British Airways Tells a Sweet Coming-of-Age Story That Starts With a First Flight
British Airways tells an emotional coming-of-age story through the lens of a baby's first flight.
Inside SXSW 2024 Brand Activations: Prime Video, Paramount+, Delta and More
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city.
To Keep Up With the Customer, Get Personal—With Data
Online shopping continues to change not just what people buy, but how they buy it.
Southwest and Omni Leverage April’s Solar Eclipse in a Spacey Marketing Mission
Promising the sun, the moon and the stars—and delivering.
Great Britain and Northern Ireland’s Tourism Campaign Is About to Get Even Greater
Director Kate Taylor Tett outlines her ambition to improve the creative ads promoting the U.K.
Booking.com Makes Anyone Tina Fey in Its Super Bowl 58 Ad
Booking.com marks its third Super Bowl by surrounding Tina Fey with Jane Krakowski, Jack McBrayer and Glenn Close during a year of ‘me’ for online travel
The Consumer Trends Guiding Choice Hotels With CMO Noha Abdalla
Learn how Choice Hotels uses customer insights to expand its portfolio with CMO Noha Abdalla.trav