Apple Ads Celebrate Young, Hopeful Athletes Ahead of the Olympics
With the Olympics around the corner, Apple looks toward the future of the Games with the latest entry in its 'Shot on iPhone' campaign.
Apple’s Música Mexicana Film Is a Surreal Adventure
“Suerte!” follows Música Mexicana singer/songwriter Iván Cornejo as he travels from California to Mexico to get in touch with his roots.
Effie Case Study: How Tinder’s Turnaround Started ‘With a Swipe’
As Tinder’s first global work, the ads didn’t shy away from the app’s hookup rep, but showed that connections made there can lead to something more meaningful.
Etsy’s Ad Is a Love Letter to Human Craft in a Tech-Obsessed World
The ad comes from Etsy's first chief brand officer, and shows off new seller standards
Microsoft Veteran Kathleen Hall Exits Amid Marketing Team Overhaul
Kathleen Hall is stepping down after 16 years. Xbox CMO Jerret West has also left, while other execs are joining from Google and Amazon.
Apple Becomes the World’s First $1 Trillion Brand
Gains in global brand value follow the same trends as the stock market.
Apple’s Back-to-School Campaign Borrows a Trick From Classic ‘Mac vs PC’ Ads
Three humorous spots show off Mac's performance and features.
Epsilon CMO Jeff Smith on Marketers’ Biggest Tech Stack Challenges
Previously, Smith was a senior advisor at McKinsey, and has worked in the marketing technology space for more than 25 years.
After Liberating Creativity in ‘1984,’ Apple Is Crushing It—and the Internet Hates It
Apple's "Crush" ad was supposed to be a clever product demonstration, but it sparked a wave of backlash from creative people wary of technology's impact.
Apple Crushes Paint Cans and a Piano to Spotlight Its Thinnest Product Ever
Apple promotes its thinnest product ever with an ad that crushed objects down to the iPad's size.
TechMagic Podcast: New Social Media Laws in Flordia and Tennessee Adopts the ELVIS Act
The Florida bill bans social media for those under 14, while the Tennessee ELVIS Act protects artists' likenesses from AI.
Dentsu Launches Its New Merkury for Media Platform
It's the group's planning and activation suite that leverages its Merkle data asset.
Samsung Flips the Marketing Script With a Tech-Savvy ‘Grandma-Fluencer’
Samsung takes a new approach to influencer marketing by swapping a Gen-Z star for a tech-savvy grandmother.
Interactive Toy Brand Tonies Taps Anomaly as Its Agency of Record
Anomaly's Berlin office has been tasked with overseeing the brand's strategy as Tonies enters new markets.
What Would a TikTok Ban or Sale Mean for Advertisers?
Brands continue to spend on TikTok despite the House voting to ban it.