Warner Bros. Discovery Blocked From NBA Media Deal by Amazon
Warner Bros. Discovery and NBA have different definitions of 'match' as basketball seeks a streaming future with Amazon.
Beats by Dre Debuts Wacky Buddy Comedy With NFL and F1 Stars
Beats by Dre pokes fun at celebrity entrepreneurs and experiments with an unconventional approach in its latest marketing campaign.
Warner Bros. Discovery Sends NBA Rights Deal Into Overtime
Warner Bros. Discovery looks to match Amazon's deal for NBA rights.
WNBA All-Star Brand Partners Don’t Undervalue the League’s Growing Game
Following news of the $2.2 billion WNBA media deal, sponsors including DraftKings, American Express and Aflac showed their worth.
Nike’s Olympics Ad Is an Ode to Unapologetic Winners
"Winning Isn't for Everyone" pays homage to athletes including Serena Williams, LeBron James and Sha’Carri Richardson.
Why Is It So Hard to Score a Perfect 10 With Your Olympics Ad?
Standing out during Paris 2024 as an advertiser is in itself an Olympic feat.
Google and NBCU Surprisingly Partner to Power the Olympics With AI
Google, NBCU and Team USA are bringing AI to power the Olympics.
Knix Will Pay Athletes to Talk Publicly About Their Periods
Knix teamed up with soccer star Megan Rapinoe in a campaign offering to pay athletes to talk about their periods.
Major Shifts Made Minor League Baseball Brands’ Field of Dreams
One central Minor League Baseball office covers the bases for 120 teams, bringing major brands into the game.
The Messi Effect Is Just the Beginning: 4 Takeaways From Copa America
The latest Yeah, That’s Probably an Ad episode discusses why marketers should pay attention to the current state of soccer culture in the U.S.
Soccer in the US Is Here to Stay. What Are Brands Going to Do About It?
As more eyes shift to soccer and Gen Z engages with content beyond the matches, brands must seize opportunities to make an impact.
Exclusive: TelevisaUnivision Sells Out Copa América Ads With an Assist From Lionel Messi
TelevisaUnivision sold out its Copa América ad inventory thanks to growing U.S. soccer fandom and dream matchups.
Channel 4 Drops ‘Superhumans’ for Next Chapter of Paralympics Campaign
The next chapter of Channel 4's celebrated Paralympics campaign drops the term "superhumans" as conversations about disability have shifted.
Zendaya Challenges Roger Federer to an Air Tennis Match for Sneaker Brand On
Zendaya and Roger Federer meet up for a make-believe match to hype a real-life brand called On sneakers.
Streaming Is the Star of a Reported $76 Billion NBA Media Rights Deal
The $76 billion NBA media rights deal between ESPN, Amazon and NBC Peacock gives the league a way to target fans.