The Internet Is Forever. When Should Brands Capitalize on Trending Pop Culture References?
Brands are receiving a mixed reception to jumping on the 'Hawk Tuah' Girl trend.
Musk’s Cannes Charm Offensive Falls Flat as Marketers Doubt X Brand Safety Improvements
The number of companies advertising on X dipped 11% year-over-year, from nearly 12,000 in 2023 to 10,600 in 2024.
Unifying Brand and Performance Marketing With Meta
Insights from CMO Alex Schultz on why all marketing is performance-based.
This Election Season, Misinformation and Brand Safety Are on Advertisers’ Ballots
An even greater deluge of controversial news, UGC and misinformation is coming.
7 AI Stories From Cannes Lions You Might Have Missed
Meta, Havas and TikTok all unveiled AI innovations at the festival.
Cats in Adorable Hats Deliver Inspiration in Latest Pinterest Campaign
Pinterest is celebrating the many ways the platform delivers inspiration with a quirky and visually stunning 2024 brand campaign.
How Marketers Can Win on Reddit, From the Platform’s CMO
Roxy Young shares innovative marketing strategies to harness the Reddit community.
LG’s Campaign Retrains Social Media Algorithms to Serve Up Positivity
LG's "Optimism Your Feed" campaign retrains social media algorithms to serve users more positive content.
Snapchat Bolsters Lower Funnel Tools for Performance Marketers
The social media platform is also launching state-level political targeting.
Infographic: Where to Find Your Target Audience
In a world of endless options, here's where consumers are actually finding their news and entertainment.
The Loneliness Epidemic and Media Consumption: What Marketers Need to Know
More-so than attention metrics, there is a bigger macro trend that could be affecting today's media investments.
Visualizing Success: Crafting Personal Brands With Video
Amplifying your presence with compelling visual storytelling with Viral Growth's Kazi Sharar.
Temu’s Advertising Avalanche Is Impossible to Ignore
The commerce giant is 'shopping like a billionaire,' but the aggressive takeover of ad inventory could have repercussions.
Creator Jayde Powell Has the Tea on Finding a Safe Space in Social Media
The host of #CreatorTeaTalk on LinkedIn shares lessons learned while working in the corporate realm.
John Deere Seeks a ‘Chief Tractor Officer’ to Be the Face of Its TikTok Channel
John Deere is running a campaign as it kicks off a contest to recruit a 'chief tractor officer' who will create TikTok content for the brand.