Hodinkee Winds Down Its Commerce Program, Returns Focus to Content
Hodinkee faced numerous challenges with its commerce strategy.
Tasty’s Recipes Become Ready-to-Eat Meals With CookUnity
The deal expands the BuzzFeed-owned cooking publisher's commerce offerings.
BDG Lays Off Staff, Consolidates Parenting and Lifestyle Portfolios
BDG is consolidating media titles and laying off staff.
Future Launches Branded Content Studio to Tap New Budgets
Future's new branded studio looks to increase direct advertising sales and hedge against cookie deprecation.
How Uproxx Studios Is Connecting Brands With Music Culture
Uproxx Studios reaches more than 170 million U.S. visitors each month.
Publishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks
While some AI models like OpenAI and Google Overview acknowledge publishers blocking their crawlers, Perplexity doesn't appear to.
Subscription Platform Zuora Acquires AI Firm to Eliminate A/B Testing for Paywalls
EXCLUSIVE: With Sub(x), Zuora moves beyond propensity scoring to reinforcement learning.
Minute Media Refines Portfolio to Rebuild Sports Illustrated
Minute Media also promised a return of the Sports Illustrated print product in June.
Greenhushing and a Softer Ad Market Spur Shifts in Publishers Monetizing Climate Reporting
Shifting brand attitudes have led to emphases on data, performance and events.
Why Time’s Taylor Swift Feature Was Marked Brand Unsafe
The publisher’s most popular story of 2023 was demonetized by faulty technology.
Field & Stream Is Expanding Its Brand Across Hotels, Festivals and Merch
The 153-year-old publisher Field & Stream recently unveiled a hotel concept and music festival, among other extensions.
How Hodinkee’s Big Bet on a Watch Business Backfired
After gutting much of Crown & Caliber, Hodinkee is scaling back its ambitious marketplace plans and refocusing its strategy.
NowThis Combines With Accelerate Change Portfolio to Become NowMedia
The network of NowThis and the eight other publishers in the Accelerate Change portfolio will have a total monthly reach of 190 million.
PMC Will Sell Vox Media Ad Inventory in Canada
The partnership comes one year after PMC invested $100 million in Vox Media.
Publisher GMG Reimagines Experiential With Its Events for Content Model
The novel concept, tied to buzzy cultural moments, combines influencer marketing with branded content.