SSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access
The companies have for the first time confirmed the existence of these new fee structures to ADWEEK.
Google Won’t Kill the Cookie. Here Are the Winners and Losers
Google’s decision to keep cookies around will still have an uneven impact across the industry.
Exclusive: 6 Ad Companies Accuse Pluto TV of Exploiting Programmatic Auctions
EXCLUSIVE: Buyers accuse Paramount-owned FAST platform of tricking their algorithms into spending too much.
Google’s Cookie-less Future Is Probably Not Happening
After 4 years and 3 delays, the tech giant will keep passing cookies as it charts a new path for privacy.
Exclusive: Data Firm Alliant Hires Bank to Pursue Sale
Alliant joins several other data businesses and adtech firms pursuing M&A activity in recent months.
Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients
The mood has shifted from a few years ago, summed up by the sentiment that what got us here
Adtech’s 3 Main Gripes With Google’s Privacy Sandbox
Four adtech firms and the IAB Tech Lab published reports in the past two weeks on how Privacy Sandbox works. We break them down.
Why Oracle Advertising Is Really Shutting Down
Let's deconstruct the core capabilities brands used with Oracle Advertising, as compared to those use cases in a modern data stack.
Adtech M&A Is Up, But With Fewer Buyers and Lower Valuations
Driving this uptick in deal activity is the right-sizing of expectations after 2021’s very active adtech market and companies looking to create a more cohesive narrative.
Nielsen Spinoff Claritas Hires Jefferies to Pursue a Sale
Customer segments data business Claritas is the latest company to take advantage of a more active adtech M&A market.
Exclusive: Read the Pitch Deck This Firm Used to Raise $1.1 Million to Automate Media Buying
Ability AI has a current valuation nearing $10 million.
Exclusive: Adtech Firm Sonobi Pursues a Sale as SSP M&A Surges
Experts have long said there are too many sell-side adtech companies.
Exclusive: Supply-Side Platform 33Across Is Pursuing a Sale
SSPs are an area of adtech that has been plagued by a lack of differentiation.
DoubleVerify Wants to Teach the Industry About MFA
At the Cannes Lions Festival, DoubleVerify announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV’s tech and industry hot topics, like made-for-advertising sites, [...]
At Cannes Lions, GARM and Ad Net Zero Release Long-Awaited Framework for Decarbonizing Digital Media
After more than a year of discussion and industry-wide collaboration, adland has the beginning of a framework for measuring the climate impact of advertising.