Influencer marketing is undoubtedly a strong force in any brand's marketing and advertising strategy. Influencers and content creators can engage on a deeper level than brands ever could. But how do you know which influencers are right for your brand? Read the latest influencer marketing news and insider tips from the pros in the industry. From marketing professionals to influencers themselves, you'll learn what to look for, how to manage influencer ads and campaigns, and how to maximize the dollars you spend.
With their unique ability to build trust with their audiences, influencers and content creators can build influencer ads that truly connect with your customers. With their influence, you can grow your brand awareness online and boost conversions. Yes, you can start seeing sales today with the right influencer strategy. Keep reading to learn more.

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Soccer in the US Is Here to Stay. What Are Brands Going to Do About It?

As more eyes shift to soccer and Gen Z engages with content beyond the matches, brands must seize opportunities to make an impact.

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The Internet Is Forever. When Should Brands Capitalize on Trending Pop Culture References?

Brands are receiving a mixed reception to jumping on the 'Hawk Tuah' Girl trend.

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Get Your Brand In on the Ground Floor of Real Estate Entertainment

How marketers can work with influencers in the property space, whether realtors, mortgage brokers or other DIY social stars.

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What Brands Can Learn From AT&T’s Essence Fest Activation

The brand celebrated 30 years of Black culture with Grammy winners Mýa and Ambré.

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Creator Etiquette 101: Brand Partnerships and Controversies

What should creators do when the brands they represent get backlash?

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Paris Hilton Dreamed of the Metaverse Before It Existed

“I don’t like to put my name on anything unless I am there and involved in the full creative,” said Hilton.

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3 Reasons Why Fandom Can Be a Marketer’s Superpower

Executives share how to activate their most fervent supporters at ADWEEK House in Cannes.

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Forbes Launches First Creator Upfront in Partnership With Walmart

Forbes and Walmart's Creator Upfront will give prominent creators a chance to pitch brands.

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Rickey Thompson Is Redefining What a Creator Is

The actor, comedian and entrepreneur is creating the content he wants to see.

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A New Crop of Dealmakers Will Flood Cannes Lions This Year

From retail media to creators, festival participants reflect the changing marketing landscape.

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Danny Freeman’s Vibrant Pasta and Career Reinvention

The former lawyer crafts eye-catching pasta dishes as he navigates a new path.

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Peloton’s Kendall Toole on Fitness, Empowerment and Inspiring People Beyond the Bike

The dynamic instructor opens up about her personal fitness journey and her mission to motivate and uplift people.

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Adweek Podcast: Are TV Upfronts Still Worth It?

From celebs to major announcements, we unpack the current and future state of upfronts.

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How Swehl Is Capitalizing on the Molly Baz Billboard Controversy

After highlighting adland's double standards, the brand has seen a 500% increase in site traffic.

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Behind Hello Sunshine’s Success: Building Stories That Resonate

Head of DTC Maureen Polo on the need for human touch in a digital age.