Read creative advertising news, insights, and analysis from marketing experts at Adweek. Explore articles about creative campaigns that are making the biggest impact in the advertising industry.

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This Slick Dancing GapKids Ad Doubles as a Napoleon Dynamite Reunion

'Just Dance,' launching for the key selling season, continues the Gap's revamped marketing strategy.

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Apple’s Underdogs Return in a Calamitous Overseas Business Trip

Apple's Underdogs return in the fifth chapter of a journey that now finds them in Thailand on a chaotic business trip.

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Apple Ads Celebrate Young, Hopeful Athletes Ahead of the Olympics

With the Olympics around the corner, Apple looks toward the future of the Games with the latest entry in its 'Shot on iPhone' campaign.

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7 Twisted, Weird and Wacky Ice Cream Ads That Sweetened the Category

Enjoy this seven-layer sundae of quirky campaigns in honor of National Ice Cream Month and the dog days of summer.

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Here’s Why You Shouldn’t Bring in the Design Team at the 4th Quarter

A case study from The Martin Agency on how to set up great design for great success.

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Pixel Partners: Beats by Dre and Minecraft Collab on a Limited-Edition Drop

Beats by Dre and Minecraft are longtime cross-category collaborators.

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Dr. Rick’s Travel Tips Fuel Progressive’s Paris-Themed Campaign

"Un-Become Your Parents in Paris," starring popular ad character Dr. Rick, flirts with the Olympics without having any official ties to the Games.

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Tinder Writes Its Own Romcoms for the Dating App Era

As Tinder tries to woo generations wary of dating apps, it reimagines the romcom meet cute for the digital age.

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10 Private Equity Firms Ad Agencies Should Watch

Tracking the private equity firms investing in ad agencies and advertising-adjacent companies.

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Snoop Dogg Gives Martha Stewart ’10 Out of 10′ for Her Lighter Skills in BIC Ad

The BIC spot, dubbed “Lit Games,” comes from Doner, aiming to keep the fires burning on the most successful celeb collaboration in the brand’s history.

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Truly Funny or Just Ad Funny? Comedians Assess Cannes Lions Humor Winners

Comedy came roaring back at Cannes Lions 2024, giving the event an unofficial nickname: The Year of the Laughing Lions.

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IPG Agencies Reveal Documentary Film About Advertising Icon Ilon Specht

Two-time Academy Award-winning filmmaker Ben Proudfoot directed The Final Copy of Ilon Specht, which premiered this month at the Tribeca X festival.

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Inside Search Consultants’ Changing Processes to Connect Brands With Agencies 

Search consultants are reimagining reviews and making it easier for brands and agencies to partner.

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Dungeons & Dragons Exec Teases Stranger Things Ahead for 50th Anniversary

Jess Lanzillo, Dungeons & Dragons vp of product and franchise, teases 50th anniversary and Stranger Things collab.

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Human Creativity Fends Off Gen AI in Cannes Jury Rooms

Despite all the buzz, feedback from judges tells a tale of two Cannes Lions.