Exclusive: How The New York Times’ Granular Gen AI Tool Drives Campaign Performance
Gen-AI-powered targeting outperformed The Times’ averages, with an average CTR of 0.40%.
Google and NBCU Surprisingly Partner to Power the Olympics With AI
Google, NBCU and Team USA are bringing AI to power the Olympics.
Staying Connected Through the Customer Journey With American Express
CMO Elizabeth Rutledge on the convergence of B2B and B2C, and the role of AI in marketing.
How Uproxx Studios Is Connecting Brands With Music Culture
Uproxx Studios reaches more than 170 million U.S. visitors each month.
From Vintage to Visionary: The Future of Urban Outfitters
Chief creative officer Dmitri Siegel on AI and meeting Gen Z's expectations.
5 Stark Stats Showing AI’s Unsustainable Impact
Generative artificial intelligence is rapidly changing how marketers do their jobs—in many cases, improving systems and streamlining tedious processes. But the energy that's required for large language models like ChatGPT [...]
Exclusive: How Shake Shack Used Reddit and AI to Drive Sales
The 10-day campaign led to over 13,000 ad clicks.
Why Cannes Lions Is So Valuable for Marketers With Colgate
Diana Haussling and Amy Benford also talk retail media and AI ethics on the Brave Commerce podcast.
Digital Anthropology Helps Unveil the Human Heart of AI
As cultural artifacts, brands are constantly negotiating meaning in the face of technological and cultural upheaval.
7 AI Stories From Cannes Lions You Might Have Missed
Meta, Havas and TikTok all unveiled AI innovations at the festival.
Exclusive: Read the Pitch Deck This Firm Used to Raise $1.1 Million to Automate Media Buying
Ability AI has a current valuation nearing $10 million.
Publishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks
While some AI models like OpenAI and Google Overview acknowledge publishers blocking their crawlers, Perplexity doesn't appear to.
The Future of Design and AI’s Role in Creativity With Canva
How removing technical barriers will grow your business with ECD Cat van der Werff.
What Early Access to OpenAI’s Sora Has Taught David Droga About Creativity
Droga5 founder David Droga is one of the first creatives to experiment with OpenAI's Sora text-to-video tool.
Subscription Platform Zuora Acquires AI Firm to Eliminate A/B Testing for Paywalls
EXCLUSIVE: With Sub(x), Zuora moves beyond propensity scoring to reinforcement learning.