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It takes more than one player to create meaningful change in sports, and few people see that more clearly than the sports marketing community.
In its second year honoring Champions of Change—the evolution of the Most Powerful Women in Sports franchise—ADWEEK was inundated with nominations citing work from all corners of sports. From the sponsors backing players and events to the media intermediaries finding homes for games to the athletes themselves breaking ground on and off the court, this year’s Champions of Change honorees were recognized either by peers within their fields or previous winners.
Whether
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This story first appeared in the June 11, 2024, issue of Adweek magazine. Click here to subscribe.
