Beats by Dre Debuts Wacky Buddy Comedy With NFL and F1 Stars
Beats by Dre pokes fun at celebrity entrepreneurs and experiments with an unconventional approach in its latest marketing campaign.
Leveraging Data and Creativity With ADT’s DeLu Jackson
The CMO shares why effective marketing starts with the customer.
No Soda Has Grabbed More Market Share in the Past 20 Years Than Coca-Cola Zero Sugar
One factor behind the brand's steady rise: a willingness to change.
This Slick Dancing GapKids Ad Doubles as a Napoleon Dynamite Reunion
'Just Dance,' launching for the key selling season, continues the Gap's revamped marketing strategy.
The CrowdStrike Outage Is a Lesson in Crisis Communications
Brands like Delta and Microsoft faced backlash, but the CrowdStrike team gave us all a lesson in crisis communications.
‘If You Know You Know’ Brands Are Forcing Us to Redefine Marketing Success
The IYKYKs are showing us all that the thirst for growth at all costs has stripped the value from many brands and products.
WNBA All-Star Brand Partners Don’t Undervalue the League’s Growing Game
Following news of the $2.2 billion WNBA media deal, sponsors including DraftKings, American Express and Aflac showed their worth.
Nike’s Olympics Ad Is an Ode to Unapologetic Winners
"Winning Isn't for Everyone" pays homage to athletes including Serena Williams, LeBron James and Sha’Carri Richardson.
7 Twisted, Weird and Wacky Ice Cream Ads That Sweetened the Category
Enjoy this seven-layer sundae of quirky campaigns in honor of National Ice Cream Month and the dog days of summer.
Knix Will Pay Athletes to Talk Publicly About Their Periods
Knix teamed up with soccer star Megan Rapinoe in a campaign offering to pay athletes to talk about their periods.
Xbox Gets Cheeky With New Deadpool Controller
Modeled after Deadpool's unmistakable assets, the aptly named Cheeky Controller firmly establishes Ryan Reynolds in the Marvel Cinematic Universe.
Your Sonic Branding May Be Doomed to Fail
By knowing where the dangers are, you can aim to avoid them while becoming one of the select few brands with a truly iconic sound strategy.
Call for Nominations: The 2024 ADWEEK 50
Get your candidates in by Aug. 12; winners will be revealed in October.
Former Pepsi CMO Todd Kaplan Lands at Kraft Heinz
He'll oversee legacy brands like Heinz ketchup, Oscar Mayer, Maxwell House and Cool Whip.
Governors Ball’s Formula for Success: Music Legends and Brand Magic
Head of partnerships Alex Joffe on curating talent like Sabrina Carpenter and creating immersive experiences.
Major Shifts Made Minor League Baseball Brands’ Field of Dreams
One central Minor League Baseball office covers the bases for 120 teams, bringing major brands into the game.
