-The hype surrounding the upcoming Deadpool & Wolverine movie is considerable, and so are the promotional tie-ins. Numerous brands have jumped on the bandwagon, and now frozen pizza brand DiGiorno is hopping on board. With help from Publicis and Hogarth, the team has come out with a Deadpool & Wolverine-inspired pizza line that pays homage to the flick with some easter eggs, and a campaign to promote it. “Hot & Steamy” finds two people eating the pizzas while being fed by Deadpool.
-How does an agency build a media department? ADWEEK talked with a few agencies to find out the details.
-In another Effie Case Study, Kathryn Lundstrom talked with VML and Oreo about how the Oreo Codes reversed a downward sales trajectory to boost sales for the cookie brand.
-Indie agency nice&frank, founded by ex-Goodby Silverstein & Partners executives, has landed the first Super Bowl work for Häagen-Dazs.
-Tinder has developed some meet cute romcoms for its marketing efforts, with the help of Mischief @ No Fixed Address.
-Elon Musk tried to charm the industry—after seriously offending people—to convince brands to advertise on X. So far, the effort has fallen flat.
-A reminder that Agency All Star nominations are open through the week.
-The Ad Council has announced that Walt Disney Company CEO Bob Iger will be receiving the organization’s Award for Public Service at its Public Service Award Dinner on December 5 at the Glasshouse in New York City. “Under Bob’s leadership, Disney has continued its longstanding commitment to public service and social impact. Bob is a role model for so many in the industry and we look forward to celebrating his legacy of outstanding corporate citizenship,” said Lisa Sherman, president and CEO of the Ad Council. Under Iger’s leadership, Disney has deepened its relationship with numerous organizations that support the wellbeing of children, particularly those facing critical illness. To purchase tables or tickets, visit the event’s website.