Sports Marketing News

Why Is It So Hard to Score a Perfect 10 With Your Olympics Ad?

For the 2024 Paris Olympics, Powerade spotlighted American track and field sprinter Sha’Carri Richardson (l.) and swimmer Katie Grimes. Sponsor LVMH (r.) designed the 1920s-inspired outfits for the volunteers who will present the medals on trays. Powerade, Paris 2024, LVMH

Bridging the Gap Between Creativity and Productivity With Zach Kitschke, CMO of Canva

Adweek Podcasts
By Eva Kis

5 days ago

CMO Zach Kitschke on why everyone needs to be a visual communicator.

Apple’s Underdogs Return in a Calamitous Overseas Business Trip

Creative Advertising By Brittaney Kiefer 6 days ago

Apple's Underdogs return in the fifth chapter of a journey that now finds them in Thailand on a chaotic business trip.

Apple Ads Celebrate Young, Hopeful Athletes Ahead of the Olympics

Creative Advertising By Samantha Nelson 6 days ago

With the Olympics around the corner, Apple looks toward the future of the Games with the latest entry in its 'Shot on iPhone' campaign.

A CGI Beaver Breaks Health Taboos in Ad About ‘Lady Parts’

Health and Wellness By Sara Century July 16, 2024

pH-D Feminine Health uses humor and euphemism to relay the importance of vaginal health.

Apple’s Música Mexicana Film Is a Surreal Adventure

Technology By Samantha Nelson July 15, 2024

“Suerte!” follows Música Mexicana singer/songwriter Iván Cornejo as he travels from California to Mexico to get in touch with his roots.

’90s Boy Band Rivals Joey Fatone and A.J. McLean Unite for a Dunkin’ EP Celebrating Iced Drinks

Food Industry News By Samantha Nelson July 12, 2024

The music is the first of several projects from the Dunkin'Terns coming this summer.

Channel 4 Drops ‘Superhumans’ for Next Chapter of Paralympics Campaign

Sports Marketing News By Brittaney Kiefer July 11, 2024

The next chapter of Channel 4's celebrated Paralympics campaign drops the term "superhumans" as conversations about disability have shifted.

Tinder Writes Its Own Romcoms for the Dating App Era

Creative Advertising By Brittaney Kiefer July 8, 2024

As Tinder tries to woo generations wary of dating apps, it reimagines the romcom meet cute for the digital age.

Creating Viral Magic: Charm La’Donna’s Choreography Journey

Adweek Podcasts By Colin Daniels July 2, 2024

The choreographer discusses her path from school to choreographing for the stars.

Heinz Doles Out Medals to Ketchup Masters Ahead of the Olympics

Food Industry News By Samantha Nelson July 2, 2024

Heinz is giving out some medals ahead of the Olympics in a campaign showcasing the under-appreciated masters of ketchup.

Truly Funny or Just Ad Funny? Comedians Assess Cannes Lions Humor Winners

Creative Advertising By T.L. Stanley July 1, 2024

Comedy came roaring back at Cannes Lions 2024, giving the event an unofficial nickname: The Year of the Laughing Lions.

Predicting the Future of Purpose, AI and M&A at Cannes Lions

Cannes Lions By Ryan Joe June 28, 2024

In ADWEEK’s third and final episode of The Cannes Dispatch, the editorial team who worked the Croisette dig into the creative that won this year and what it means for [...]