Travel Marketing: Advance Media New York Travel & Tourism2024-07-12T17:31:40+00:00
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Want more visitors? Then show them the way!

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A Full-Service Travel Marketing Partner

Tourists experience a dreaming and planning phase of their journey, long before they book. You want your destination or attraction in front of those travelers while they are choosing a vacation spot, not after. As a travel marketing partner, Advance Media New York Travel & Tourism utilizes first-party data, extensive knowledge of the decision-making process and market analysis to deliver messaging through search, social media, display and content. Not to mention our award-winning creative team that has earned international awards for work they’ve done in the travel industry!

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With an award-winning creative team, anything is possible.

Compelling creative is vital for any travel marketing campaign. Our team crafts engaging videos, photos, display & print ads, and content pieces that beautifully narrate your destination’s story.

Let our award-winning creative services team bring your destination to life.  Our talented team has won 27 International Creative Awards and 63 New York Advertising and Marketing Awards over the years. View our team’s video showcase in Travel and Tourism HERE

Visit Yates County NY

Delaware Delivers:Wilmington Airport/Avelo Airlines

VIEW MORE CREATIVE EXAMPLES

Amplifying the Visibility of Your Message

In-Story Video

Videos embedded within premium publisher content. Automatically plays when in-view but with user-initiated audio

YouTube

Skippable pre-roll option within YouTube. Cost-per-view model allocates budget to most engaged users.

Over-the-Top (OTT)

Integrates your ads into popular streaming app content, while targeting your message to key demographics.

Spotify

Ad placements within Spotify targeted by demographic data, listening behaviors, interests, & contextual targeting.

Social (FB, IG, TikTok)

Placements on key social media channels critical to your destination, with custom formatted video for maximum impact.

Drone Video

Our certified drone operators are up-to-date on the latest airspace regulations, ensuring all footage captured is high-quality and compliant.

Interactive 3D Tours

With virtual reality capabilities, users are able to walk through a 3D space where they can also interact with various hotspots that can display additional callout-information.

Search Engine Marketing (SEM)

Strategic visibility on search engines by placing paid ads at the top of search results.

Plus all full-service media buying

Successful Travel Marketing INSPIRES, INFORMS and ENGAGES POTENTIAL TRAVELERS

Advance Media NY is a full-service travel marketing partner focused on telling your unique travel destination story to potential visitors looking for a day trip, long weekend or week-long vacation ideas. Our vast travel and tourism marketing knowledge and full-scale marketing services, coupled with our award winning creative team, drive success for our travel and tourism partners.

Unleash Your Travel Tale: Inspire and Attract Travel Seekers

Advance Media NY develops custom marketing strategies that address the whole travel decision making process from inspiration through to booking.

Inspiration

Your destination is something special. Let our experienced travel marketing team help you build your story.  Showcase what makes your destination different and inspire potential visitors to add you to their must-visit list.

Targeting

Targeting the right people seeking travel inspiration or researching destinations is key. Our travel marketing specialists use a combination of 1st and 3rd party data (along with more advanced targeting techniques like geo-fencing and weather triggered technology) to reach your best potential audience.

Booking

How do drive one-time attendance while marketing an event as part of your overall destination?  That’s the challenge.  Having produced and promoted our own events, the AMNY travel marketing team has a unique understanding of event marketing.  Learn from our best practices.

Travel marketing insights just for you!

Experience Across All Aspects of Travel Marketing

The travel category is vast and diverse, and Advance Media NY boasts extensive experience across the industry, adeptly handling each partner’s unique challenges.  Different segments demand tailored approaches.

Your mission is to draw visitors to an area. Advance Media New York’s travel marketing team has marketing solutions that will highlight your community as a whole. We work with you to identify the different experiences you offer and the people most likely to enjoy those experiences. Because you draw a wide scope of visitors, your travel marketing campaign may include general awareness to key feeder markets, as well as segmented campaigns based on your strategic plan. We have several solutions that we can target geographically, demographically and behaviorally.

Attraction marketing is customized based on the allure of your attraction. Are you a destination attraction or an attraction often enjoyed once a visitor arrives to your area?  Some travelers build attractions into their trip itinerary, others choose what to do when they reach a destination.  Understanding these nuances, telling your attractions unique story and  uncovering your best potential audiences allow us to build a custom strategy designed to make your destination an option regardless of how travelers structure their trip.

Do you manage vacation properties, a resort or hotel? Let us help you reach your maximum occupancy with a travel marketing campaign built to maintain your high season and grow your low season. Your travel marketing campaign should be two-fold: you need to market your own property as a destination in itself, as well as include surrounding attractions as part of the draw. Use engaging, targeted advertising as a way to convince visitors to choose your property when they are ready to book and use story-telling methods to lure them to the area year-round.

Advance Media NY has expanded our borders, bringing strategic travel marketing skills to New York State and beyond.

Some of our past & present travel & tourism clients across New York State

Our Travel & Tourism Partners

Proud Member and Sponsor

Our Travel Marketing Team

Bridget Cerrone

Sr. Account Manager

Bridget has 33 years of experience in all aspects of marketing strategies. Bridget has worked with many different industries, including higher education, finance, and entertainment. Her focus for the last 8 years has been in travel and tourism, specializing in working with DMO’s and TPA’s across New York as well as regional rail transportation, specifically Amtrak.

Gracie Dardar

Gracie serves as a Creative Strategist at Advance Media New York, designing creative content for a variety of platforms. She prioritizes client needs while fully incorporating their brand and vision to complement successful design choices. Gracie is passionate about keeping up with current design trends and gaining new perspectives on her work.

Matt Sourwine

Matt oversees our award-winning/internationally recognized creative team. He’s a creative leader and design talent with a proven ability in developing  marketing strategies and designs that influence others. He has over 13 years of experience developing branding campaigns in a fast-paced agency-like environment and his passion for marketing and design is coupled with a love for focusing on the the little details that can really make a difference. Matt prides himself on staying true to a brand and loves working with our travel/tourism clients.

Gerard Carroll

Gerard has worked in media sales for over 30 years with a heavy background in digital.  Gerard is a sales manager, a goal-oriented proven leader and administrator with a successful track record of achieving goals, problem solving, and customer satisfaction.  He is a key part of our Advance Aviation Team, attending and guest speaking along with Christina at Air Service Development Conferences across the country focusing on the aviation industry’s best practices and trends to help impact our airport partners challenges and goals.

Jim Kulakowski

Jim is Advance Media New York’s Senior Digital Strategist. Jim plays a vital role in developing creative for our travel and tourism clients. His expertise spans business, graphic design, video production, and sound design. With over 14 years of creative development experience, he excels in understanding client needs and producing creative that resonates with target audiences.

Sam Eaton

Sam’s work with Advance Media New York involves monitoring advertising campaign performance from beginning to end, with an emphasis on using the reporting available to interpret and work with sales staff to quickly optimize campaigns. He also works directly within the airport industry as a key member of our Aviation Team, helping our gather essential data that is necessary for a successful digital campaign resolving questions an as they arise and helping our airport partners reach their goals.

Travel Marketing Success Stories

Delaware Delivers

Project Overview

Our agency is currently working with Wilmington Airport and the DRBA on promoting travel to the state of Delaware by promoting all the various things there are to do there with a focus on promoting travel through Avelo Airlines as the most convenient access point.

Our creative team produced several video versions for this campaign and came up with the overarching campaign concept ‘Delaware Delivers’.

To date, all active campaigns are exceeding our internal benchmarks which indicates the creative is effective and that we’re reaching the right audiences. We’ve served over 11.7M ads, there’s been over 4.4M completed video views, over 618K social ad engagements and over 140K clicks on ads.

Delaware Delivers Video- Wilmington Airport/Avelo Airlines

Expedia®

Expedia – Influencer Marketing

For Expedia we created a successful influencer ad campaign during the pandemic to reconnect with travelers and increase consideration of the brand for vacation rentals and road trips. The campaign featured diverse influencers within the parenting and travel verticals, who shared blog posts, Instagram posts and Stories, and weekend road trip itineraries on their channels. Expedia also used paid advertising on Facebook and Instagram to target specific audiences.

The campaign was a success, generating 130.6K engagements (2x guarantee), 2.8K clicks to Expedia’s website (5% above benchmark), 3K saves (4% above benchmark), and 247.5K Instagram Story impressions (94% above benchmark).

This campaign is a great example of how brands can use influencers to reach and engage with their target audiences. By partnering with influencers and aligning the campaign through paid advertising, Expedia was able to reconnect with travelers and increase consideration of the brand for vacation rentals and road trips.

Amtrak Midwest®

Project Overview

As agency-of-record for two state-supported routes (Illinois, and Wisconsin), AMNY has built and implemented digital-first (but not digital-only) campaigns to increase ridership and revenue. Key to these campaigns was client need to balance unique messaging for their state-supported routes.

Amtrak Hiawatha® – Video – Milwaukee Business Journal Home Page Takeover
Amtrak Hiawatha® – Out-of-Home Billboard
Amtrak Hiawatha® – Video targeted to students, Thruway Bus service to Green Bay
Amtrak Illinois – Leisure video, featuring drone footage of Illinois routes by the Advance Media New York Creative Team

Yates County

Project Overview

Yates County is located in the heart of the Finger Lakes region and is home to sparkling waterfronts, breathtaking scenery & world-class wineries. We had the pleasure of working with The Yates County Chamber of Commerce on multiple video projects over the last few years.

We captured footage at a variety of area attractions, local businesses and historical sights. We produced a general long-form video, a long-form video highlighting the local food scene, the Keuka Lake Wine Trail, as well as shorter versions to promote traveling to the county.

Videos

  • AMNY Creative won a Silver Award for the longform General Tourism video from 2021 Davey Awards

  • AMNY Creative also won a Platinum International Award for the Local Food Scene longform video in the 28th Annual dotComm Awards

Fulton County

Project Overview

Fulton County or the ‘Foothills of the Adirondacks’ are known for their 44 lakes and 74,832 acres of wild forest while also featuring rich, inviting history and a wealth of culture and the arts.

We had the opportunity to work with the Fulton Montgomery Regional Chamber of Commerce, visiting the county during each season to capture the tourism opportunities and promote the area as a four-season destination. Longer form videos paired with shorter spots to be used in marketing helped bring greater awareness to such a beautiful area and what it has to offer.

Videos

Testimonial

The AMNY Creative team is professional and easy going. I am very proud to show our new video to capture the summer season in Fulton County. Looking forward to next time! Thank you to their team for the opportunity and for producing a really sharp video.

Anne Boles, Fulton Montgomery Regional Chamber of Commerce

  • AMNY Creative won a Gold Award for the longform winter video from the 2022 Hermes Creative Awards,

  • A Silver Award for the :30 Summer video from the 2021 Davey Awards,

  • And 2 Bronze Awards for the All-Season Video from the 2023 Telly Awards for both General Travel/Tourism and Cinematography

Let’s Discuss Your Travel Marketing

We have a proven strategy to help you increase visitors

or call 315-282-8538

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