As summer break winds down, students, parents, and educators need to gear up for another school year with some back-to-school shopping and planning. This busy back-to-school season represents a prime advertising opportunity across industries like retail, electronics, school/art supplies, sports equipment, tutoring services, health supplements, and more. Curating the right audience is…
Though Google pushed back its cookie deprecation deadline, the industry should continue to right itself on a path not built on third-party cookies. Since Google announced its plan, over 50 alternative identity solutions have become available in Prebid alone. While the industry is gaining strides with targeting users across Safari and other…
The ANA study revealed a $20B waste in programmatic ad spend with 21% of impressions and 15% of spend on low-quality, content-lacking “made for advertising” sites risking brand safety. However, new tech and data intel enable combating this issue. Glossary’s powerful MFA site mitigation strategies help advertisers…
The spring season brings fresh opportunities for home, cleaning, and DIY brands to connect with consumers ready to refresh their living spaces. As people shift into the spring cleaning mindset, marketers should be prepared to engage these motivated home buyers. Use this checklist to inform…
Get those b-ball shoes ready – March Madness is nearly here! It’s time to start prepping your game plans to win over passionate college hoops fans. But with so many brands vying for attention, how will you outmaneuver the competition? The answer is…
The 2024 presidential election will be here before we know it. For political marketers and campaigns, now is the time to start implementing strategies that will give you an edge. One approach that needs to be at the top of your list: sell-side audience targeting. Sell-side partnerships are no longer nice-to-have. They are an essential…
Retargeting is one of the strongest performing tactics for retailers; however, since the majority of it is based on cookies, clients can only reach about 50% of their audience. Once third-party cookies expire, this audience will…
BidSwitch, a neutral programmatic infrastructure layer engineered by IPONWEB, is our newest Partner Spotlight! We spoke with BidSwitch’s Cole Newman, Client Services Director to learn more about their experience in working with 33Across. Tell us a little more about…
Q4 is undoubtedly the biggest programmatic revenue driver of the year. With back to back holidays comes increased consumerism, and advertisers should prepare themselves accordingly for what’s to come. If you’re an advertiser, you need to rethink your strategy of how to…
Lexicon’s cookieless programmatic deals sound intriguing; especially when you think about giving your campaigns a competitive edge of reaching untouched audiences at half the price of your standard cookied deal. But you may be asking yourself – how exactly…
Programmatic buying has become advertising’s essential workhorse. There’s minimal contact, you have the potential to reach vast audiences, and it can be extremely efficient; however, that’s not to say that figuring out how to navigate it is a breeze….
We’re excited to announce that 33Across has partnered with Spaceback to offer Social Display Ads, coupling the engagement of social ad formats with the scale and effectiveness of our AttentionX programmatic exchange.
It’s that magical time of year for digital advertising, and while you’re most likely putting your final touches on your marketing strategies, there’s one you should not gloss over. With a shorter holiday season, having the right programmatic strategy is more…
If you’re a direct-to-consumer company, most likely you’ve been following the standard strategy of heavily investing in Facebook and Instagram. From beds to suitcases to shoes, we see you all over our feeds. With the skyrocketing costs…
With Labor Day behind us, it’s the perfect opportunity to re-examine your programmatic strategy for this year’s big holiday push. And, regardless of your specific KPIs, starting with some best practices around key fundamentals a great way…
33Across recently conducted an analysis of online advertising performance to measure how high viewability and time-in-view impact user engagement, as defined by when a user clicked on an ad…
