More From Noor Lobad
A Who’s Who of TikTok’s Top 10 Indie Makeup Brands by Follower Growth Versus Engagement
A mix of celebrity- and artist-helmed brands, as well as "clean" makeup heavy hitters comprise TikTok's…
EXCLUSIVE: American Exchange Group Acquires ‘Clean’ Skin Care Brand Indie Lee
The deal comes one year after AEG entered beauty with its acquisition of HatchCollective, and marks the…
EXCLUSIVE: Influencer-founded Divi — Which Plans to Be a $100 Million Hair Care Business by 2025 — Enters Ulta Beauty at Target
Founded in 2021 by lifestyle influencer Dani Austin, the brand has since been quietly generating tens of…
WWD Recommends
Why Beauty Loves Collabs
Plus, this year's top 10 beauty collaborations ranked by earned media value, per CreatorIQ.
Inside the Beauty Routines of Five Teen Boys
Five boys — aged 14 to 20 — on what comprises their skin care routines, where they're shopping for beauty…
EXCLUSIVE: Fast-growing Doré Enters Ulta Beauty in Bid to Make French Skin Care More Accessible
The skin care line cofounded by French author and fashion insider Garance Doré has seen 150 percent revenue…
EXCLUSIVE: Sephora’s Annual Beauty Bazaar, Sephoria, Is Coming to Atlanta
The retailer is bringing its two-day beauty festival, featuring more than 50 brand activations and…
EXCLUSIVE: Jayson Tatum Named New Face of Coach Men’s Fragrance Line
The Boston Celtics star "perfectly embodies the new Coach for Men image," said Interparfums president and…
New Yorkers Want Affordable Botox, Data Shows
Nurse-administered botox — which is more accessibly priced — is on the rise in New York. Here, the top five…
Blush Is a $59 Million Business on Amazon. Who’s Winning It?
At 39 percent year-over-year growth, blush is outpacing overall makeup sales growth on Amazon by 14 points…
Meet the People’s Princesses of BeautyTok
TikTok's burgeoning beauty stars are combining product prowess with a storytelling finesse almost reminiscent…
Inside the Creative Minds of 6 MAC Makeup Artists Around the Globe, From Terry Barber to Romero Jennings
One of the brand's superpowers from Day One, MAC's global network of 13,000-plus makeup artists are at the…
How TikTok Fueled the ‘Drop Culture-ification’ of Makeup
How makeup's heaviest hitters — E.l.f. Beauty, Milk Makeup and Benefit Cosmetics among them — have cultivated…
Beauty Must Become More Accessible to Be Inclusive: Key FIT Capstone Takeaways
From addressing "accessibility deserts" to dismantling widespread misconceptions about the needs — and size…
EXCLUSIVE: Tarte Cosmetics Bets on ‘Skinification’ for its Next Blockbuster Concealer
Featuring a 59 percent skin care ingredient formula, Creaseless Creamy Concealer offers a more lightweight…